Marketing Officer, Media Planning (French Services)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada we create content that informs entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values which include creativity integrity inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting ever-changing industry Whether it be in front of the camera on air online or behind the scenes you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

Are you a detail-oriented and proactive marketing professional ready to make a significant impact

Were seeking a Marketing Officer Media Planning to join our team and work alongside our media planners under the supervision of the Media Planning Manager.

Your responsibilities:

Planning

• Assist media planners in preparing media plans and conducting research (past performance media kits).

• Participate in brainstorming sessions to develop creative media recommendations.

Organizing

• Keep work tools up to date (campaign trackers templates audiences/conversions).

• Co-ordinate with media partners to ensure timely delivery of creative assets.

• Automate tasks for preparing plans and reports.

• File proof of broadcast and campaign reports.

• Provide the Media Planning Manager with administrative support.

Leading

• Assist media planners in launching campaigns on platforms like DV360 Meta Google Ads YouTube and Spotify.

• Work with the planning strategy and creative teams toward achieving KPIs.

Monitoring

• Help prepare end-of-campaign reports by extracting and compiling data.

• Help analyze results and draft post-mortem reports.

• Conduct quality control before campaigns go live and monitor their performance in real time.

This is a full-time 12-month temporary position with a hybrid work model that combines remote and in-office work.

Your profile:

Qualifications:

• University degree in marketing communications business administration or a related field

• One (1) to three (3) years experience in a similar role

• Excellent command of French (spoken and written)

• Strong proficiency with Google Sheets (Excel)

• Basic knowledge of advertising platforms (e.g. Google Ads Meta TikTok)

Required skills:

• Rigorous attention to detail

• Organization and prioritization skills

• Proactive problem-solving approach

• Excellent interpersonal skills

• Team-oriented mindset

• Creativity

Nice to have:

• Experience in media planning or with an ad agency

• Basic knowledge of DV360 and Campaign Manager 360

Selected candidates will be tested as follows:

• Test

• Interview
  

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest but only candidates selected for an interview will be contacted.

As part of our recruitment process candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our countrys diversity. Thats because we can only create and tell the stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country. Thats why we as an employer value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued but also extend to and pervade all the services we provide as Canadas public broadcaster. For more information visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of the event that you become an employee it will be important to inform us as quickly as possible of any situation that because of your hiring constitutes or could appear to constitute a conflict of interest.

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