Product Marketing Specialist (3-6 month FTC) Healthcare
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Our Product Marketing Specialist will lead the development and execution of the GTM strategy for a healthcare tech product. This role sits at the intersection of strategy and execution working closely with cross-functional teams including Product B2C Marketing Commercial and Sales.
The focus will be on engaging healthcare professionals (HCPs) through targeted go-to-market initiatives opportunity sizing journey mapping messaging and sales enablement. The ideal candidate combines strategic capability commercial acumen and hands-on marketing expertise specifically in the HCP market.
Launch & Go-to-Market Strategy
- Lead the B2B marketing strategy for the prescriber-facing platform
- Identify size and prioritise market opportunities within the HCP segment.
- Map customer journeys and develop messaging frameworks tailored to HCP audiences.
- Develop sell-in strategies and supporting sales enablement tools.
Campaign Planning & Execution
- Translate strategic plans into actionable campaigns targeting HCPs.
- Create and manage content promotional materials and educational assets.
- Propose budgets to deliver impactful campaigns aligned with business objectives.
- Track campaign performance and refine initiatives based on insights and analytics.
Sales Enablement & Launch Support
- Develop tools collateral and messaging to support the sales team in educating and engaging HCPs.
- Ensure alignment between B2C DTC initiatives and the B2B HCP launch.
- Support field teams with tools and messaging to enhance engagement.
Stakeholder Engagement & Communication
- Partner closely with Product Marketing and Commercial to integrate insights and priorities into the B2B strategy.
- Work with creative teams and vendors to deliver high-quality assets and campaign deliverables.
- Facilitate alignment across teams to ensure smooth execution of launch plans.
- Work with Regulatory functions to ensure all outputs are compliant.
Market Insights & Reporting
- Track industry trends competitor activity and prescriber behaviour.
- Provide regular reports and insights to inform strategic decisions.
- Maintain up-to-date knowledge of regulatory requirements and ethical standards in healthcare marketing.
Qualifications :
- Please Note: this is a 3-6 month contract immediate availability preferred.
- Minimum of 5 years experience in product/platform marketing
- Experience marketing to HCPs / clinical audiences would be ideal.
- Experience developing GTM strategies for digital products highly desirable.
- Strong strategic thinker coupled with the ability to execute.
- Excellent written and verbal communication skills.
- Familiarity with TGA and Medicines Australia Code of Conduct would be a plus.
Additional Information :
Youll be joining a high-performing fast-paced team where your work drives meaningful impact in a leading tech company at the intersection of healthcare. We take pride in our driven and results-focused culture where ambitious individuals can push the boundaries of innovation and contribute to better outcomes for Australians.
Other benefits include:
- Gaining access to SAGED courses and more through the Greenhouse learning platform fostering continuous growth and development.
- Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
- The freedom of a full-time work-from-home role.
- Access to co-working spaces in Sydney Melbourne Brisbane and select regional cities.
- Mental health support through our wellbeing platform Unmind.
- Being part of one of the fastest-growing industries in Australia improving the lives of hundreds of thousands of patients.
We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations we welcome you to let us know so we can work with you to participate fully in our recruitment experience.
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#LI-REMOTE
We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations we welcome you to let us know so we can work with you to participate fully in our recruitment experience.
Remote Work :
Yes
Employment Type :
Contract
Key Skills
- Sales Experience
- Marketing
- Customer Service
- Communication skills
- Military Experience
- Retail Sales
- Product Demos
- Customer Support
- Product Management
- Product Development
- Unity
- Microscopy
About Company
Montu is Australia's leading health tech business with a focus on alternative therapies. We're reshaping the landscape for suppliers, practitioners, pharmacies, and patients, elevating the nation's wellbeing through technology.
