Digital Marketing Program Manager

Workforce Classification:

Join Our Team: Do Meaningful Work and Improve Peoples Lives

Our purpose to improve customers lives by making healthcare work better is far from ordinary. And so are our employees. Working at Premera means you have the opportunity to drive real change by transforming healthcare.

To better serve our customers we are fostering a culture that emphasizes employee growth collaborative innovation and inspired leadership. We are dedicated to creating an environment where employees can excel and where top talent is attracted retained and thrives. As a testament to these efforts Premera has been recognized on the 2025 Americas Dream Employers list. Newsweek honored Premera as one of Americas Greatest Workplaces Americas Greatest Workplaces for Inclusion and Americas Greatest Workplaces For Mental Well-Being Forbes ranked Premera among Americas Best Midsize Employers for the fourth time.

Learn how Premera supports our members customers and the communities that we serve through our Healthsource blog: the role of Digital Program Manager III

The Digital Program Manager III provides program and project leadership for assigned digital products and experiences ensures 24/7 technical support meeting Premeras service guarantees and SLAs and mentor other digital program managers on the breadth of considerations on Premera systems and tools. This Program Manager will develop strong relationships with other teams as well as partner with the sales marketing and product teams and Information Technologies teams to drive the execution for multiple complex digital experiences. This role and platform enables our Marketing teams to operate with greater independence accelerate campaign execution and better align with evolving market demandsultimately driving a more impactful and timely digital experience.

This role is a critical component of keeping up the integrity and stability of these sites along with managing all timely legal/compliance-related requirements (accessibility of web content and video privacy and support of the digital tracker mandate) marketing communications and content updates.

What youll do

• Guide the definition organization and documentation of complex digital products and systems that cross multiple platforms and require in-depth knowledge of how inter-related systems work together. Create manage and present technical marketing strategies and roadmaps that iteratively deliver business value. Ensure key insights and knowledge of product interactions are considered in overall product management and align product objectives with sales and marketing targets. Take steps to simplify requirements as appropriate.
• Serve as product owner for complex high-visibility digital solutions. Determine iteration objectives and manage priorities. Utilize data from interactions research and networking along with expertise on broad range of organization systems applications and tools to contribute to defining and prioritizing user stories with acceptance criteria and prioritization of sales objectives.
• Research and evaluate emerging technologies to identify innovative technical marketing solutions including video platforms web delivery systems AI tools and analytics frameworks. Document findings and integrate them into strategic planning.
• Act as leader within the team providing influence and direction to contributing staff members and assist teams with understanding the complexity of internal and external organizational systems interrelated digital experience and sales objectives. Lead multiple projects and development efforts simultaneously.
• Identify the cross-functional impacts on internal/external systems or processes and develop and implement plans to mitigate risk.
• Independently manage backlog while partnering with sales and marketing leaders and product managers to align on priorities MVPs and iterations. Advise contributing members of the team and digital program managers on backlog management decisions.
• Partners with business units IT and other departments as needed to ensure successful implementation and ongoing business and systems support when appropriate.
• Conducts research and interviews subject matter experts to create As-is and To-be process flows. Applies critical thinking to evaluate cross functional dependencies.
• Ensure all government regulatory and healthcare industry compliance requirements are met and problem-solve compliance requirement questions and concerns as appropriate.
• May assist with training and oriented new staff to team.
• Recommend process improvements when identified.
• Other duties as assigned.

What youll bring:

• Bachelors degree in a related area or four (4) years equivalent work experience. (Required)
• Seven (7) years experience in an environment researching technical or business problems with product owner responsibilities and in-depth business analyst experience. (Required)
• Seven (7) years experience managing development teams in a sales and marketing team focused organization. (Required)
• Four (4) years experience working with Digital Asset Management platforms Content Management systems WordPress Google analytics and Adobe analytics. (Required)
• 10 years of senior program and project management experience working cross-functionally with operations sales marketing product and IT. (Preferred)
• Knowledge of web development tools various web technologies and platforms including WordPress HTML5 JavaScript Algolia search technologies Dynatrace monitoring and WordPress plug-in management. (Preferred)
• Experience using web data tracking tools business analysis and reporting. (Preferred)
• Prior experience delivering software products and services in an agile development environment. (Preferred)
• Experience managing developers and technical staff. (Preferred)
• Experience providing leadership and guidance to less experienced teammates. (Preferred)
• Demonstrated skill to aggregate information requirements or data in a coherent manner. Demonstrates clear and concise documentation skills.
• Ability to apply analytical problem solving and / or technical abilities to daily responsibilities.
• Effective communication skills both verbally and in writing. Ability to present to a wide range of audiences including executive leadership.
• Demonstrated experience working on multiple concurrent projects while meeting deadlines.
• Proven ability to work both independently and as a member of a team.
• Experience establishing and maintaining effective work relationships.
• Excellent facilitation and elicitation skills with ability to work with all levels of staff.
• Ability to create compelling and effective visualizations.
• Experience working across complex organizations.
• Experience leading complex enterprise projects with several integrations across multiple teams.
• Ability to navigate ambiguous business requirements to arrive at digital product solutions and plan recommendations.
• Demonstrated knowledge and experience in understanding sales and marketing objectives and translate into focused technical requirements for execution.

Working Environment

• Work is performed within a normal office environment with ambient temperatures.

Physical Requirements
The following have been identified as essential physical requirements of this job and must be performed with or without an accommodation:

• This is primarily a sedentary role which requires the ability to exert up to 10 lbs. of force occasionally and/or a negligible amount of force frequently or constantly to lift carry push pull or otherwise move objects including the human body.
• This role requires the ability to use a keyboard and to communicate clearly and understandably in person and over the telephone.

Premera total rewards

Our comprehensive total rewards package provides support resources and opportunities to help employees thrive and grow. Our total rewards are more than a collection of perks theyre a reflection of our commitment to your health and well-being. We offer a broad array of rewards including physical financial emotional and community benefits including:

• Medical vision and dental coverage with low employee premiums.

• Voluntary benefit offerings including pet insurance for paw parents.

• Life and disability insurance.

• Retirement programs including a 401K employer match and believe it or not a pension plan that is vested after 3 years of service.

• Wellness incentives with a wide range of mental well-being resources for you and your dependents including counseling services stress management programs and mindfulness programs just to name a few.

• Generous paid time off to reenergize.

• Looking for continuing education We have tuition assistance for both undergraduate and graduate degrees.

• Employee recognition program to celebrate anniversaries team accomplishments and more.

For our hybrid employees our on-campus model provides flexibility to create your own routine with access to on-site resources networking opportunities and team engagement.

• Commuter perks make your trip to work less impactful on the environment and your wallet.

• Free convenient on-site parking.

• Subsidized on-campus cafes make lunchtime connections with colleagues fun and affordable.

• Participate in engaging on-site activities such as health and wellness events coffee connects disaster preparedness fairs and more.

• Our complementary fitness & well-being center offers both in-person and virtual workouts and nutritional counseling.

• Need a brain break Challenge someone to a game of shuffleboard or ping pong while on campus.

Equal employment opportunity/affirmative action:

Premera is an equal opportunity/affirmative action employer. Premera seeks to attract and retain the most qualified individuals without regard to race color religion sex national origin age disability marital status veteran status gender or gender identity sexual orientation genetic information or any other protected characteristic under applicable law.

If you need an accommodation to apply online for positions at Premera please contact Premera Human Resources via email at or via phone at .

The pay for this role will vary based on a range of factors including but not limited to a candidates geographic location market conditions and specific skills and experience.

The salary range for this role is posted below; we generally target up to and around the midpoint of the range.

National Plus Salary Range:

*National Plus salary range is used in higher cost of labor markets including Western Washington and Alaska.

Were happy to discuss compensation further during the interview because we believe that open communication leads to better outcomes for all. Were committed to creating an environment where all employees are celebrated for their unique skills and contributions.