Lead, Consumer Insights

Job Description

We are seeking a strategic handson Consumer Insights Lead to partner with Marketing and crossfunctional teams for a platform of brands. This role will shape consumer strategy and drive growth by translating consumer and market data into clear actionable recommendations that inform brand positioning targeting renovation and innovation decisions and communication effectiveness.

Key skills

• Strategic: Act as a trusted strategic partner to Marketing and senior stakeholders; apply strong knowledge of consumers research methods and business context to drive forward-looking decisions.

• Influential: Build relationships and influence stakeholders at all levels across the organization.

• Impactful: Turn findings into clear sowhat / nowwhat recommendations that drive commercial outcomes.

• Ownership & Agility: Operate with entrepreneurial thinkingdesign scalable approaches without relying on offtheshelf solutions.

• Flexible: Manage ambiguity pivot priorities and deliver under changing business needs.

• Clear Communicator: Present concise persuasive insights and stories that generate empathy and alignment.

• SelfStarter: Manage multiple workstreams set priorities and implement plans.

• Analytical: Synthesize quantitative and qualitative data recognize patterns and advise brand actions.

• Collaborative: Work effectively with crossfunctional partners in a fastpaced environment.

• People Leader: Coach develop and grow a highperforming insights team.

• Curious & ActionOriented: Demonstrate intellectual curiosity and a focus on tangible business impact.

Key responsibilities

• Serve as the primary strategic insights partner for a platform of brands and related marketing capabilities (e.g. creative development innovation/capabilities and partnerships/entertainment).

• Lead development and execution of the platform learning agenda and annual research roadmap.

• Design oversee and synthesize qualitative and quantitative research programs; integrate syndicated primary and internal data to identify growth opportunities and risks.

• Translate insights into actionable recommendations for brand strategy consumer targeting renovation and NPI decisions and communication evaluation.

• Own recurring special topics and trend reporting (e.g. demographic cohorts cultural trends) and present implications to leadership.

• Build scalable frameworks templates and processes to support multiple brands while enabling bespoke research when needed.

• Manage external research vendors budgets and vendor selection; decide when to outsource versus build internally.

• Lead a small team: hire mentor and develop direct reports; delegate workstreams and ensure highquality delivery.

• Balance shortterm requests with longerterm strategic initiatives and operate effectively in ambiguity.

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz strategy and values.

New Hire Base Salary Range:

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidates geographic region job-related knowledge skills and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare protection and savingfor the future we offer plans tailored to meet you and your familys needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events resources and learning opportunities that inspire aphysical social emotional and financial well-being lifestyle for our employees and their families.

Youll be able to participate in a variety of benefits and wellbeing programs that may vary by role country region union status and other employment status factors for example:

• Physical - Medical Prescription Drug Dental Vision Screenings/Assessments

• Social - Paid Time Off Company Holidays Leave of Absence Flexible Work Arrangements Recognition Training

• Emotional Employee Assistance Program Wellbeing Programs Family Support Programs

• Financial 401kLife Accidental Death & Dismemberment Disability

Location(s)

Kraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.In order to ensure reasonable accommodation for protected individuals applicants that require accommodation in the job application process may contact for assistance.