After Sales Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Aftersales Marketing Specialist
Location: South Jakarta Indonesia
Job Details: Onsite - Full time
Do you want to develop world-class skills build a brilliant career and thrive within a highly supportive team Join Inchcape Indonesia part of Inchcapes global network.
Youll play a key part in growing a global business thats transforming our industry working with the worlds leading automotive brands and delivering great experiences for our customers.
Inchcape is seeking an Aftersales Marketing Specialist to join our team in this position you will collaborate with a dynamic diverse team to deliver exceptional service and repairs bringing your expertise and passion for quality to drive your career forward.
What youll do:
Develop and implement marketing strategies and initiatives across multiple brands that enhance customer satisfaction retention and revenue through after-sales programs and services. This role focuses on driving engagement with existing customers promoting after-sales products and services and ensuring a superior post-purchase experience that strengthens brand loyalty and supports business growth.
- After-Sales Marketing Strategy & Planning
- Develop and execute after-sales marketing plans aligned with the companys overall marketing and business objectives.
- Identify opportunities to increase customer retention repeat purchases and service revenue through targeted campaigns and programs.
- Collaborate with the Marketing Director to define KPIs and monitor program effectiveness.
2. Customer Engagement & Retention Initiatives
- Design and implement customer loyalty programs maintenance packages and service promotions.
- Manage targeted communications to customers via email SMS CRM platforms and digital channels.
- Conduct customer segmentation and personalization to optimize engagement and satisfaction.
3. Product & Service Promotion
- Develop marketing materials and campaigns to promote parts accessories extended warranties and value-added services.
- Coordinate with the sales service and parts departments to ensure seamless execution of promotional activities.
- Monitor uptake and ROI of after-sales campaigns adjusting strategies as needed.
4. Market Research & Customer Insights
- Analyze customer feedback service data and market trends to identify areas for improvement and innovation in after-sales offerings.
- Conduct competitive benchmarking to ensure the companys after-sales services remain competitive.
- Provide actionable insights to senior management based on research and data analysis.
5. Collaboration & Stakeholder Management
- Work closely with cross-functional teams including Service Operations Parts Sales and Digital Marketing to deliver integrated campaigns.
- Manage relationships with external vendors agencies and partners supporting after-sales initiatives.
- Act as a key point of contact for after-sales marketing communications within the organization.
6. Reporting & Performance Analysis
- Track and report on after-sales marketing performance including customer retention rates campaign ROI and revenue impact.
- Prepare regular reports and recommendations for the Marketing Director to inform decision-making.
- Ensure continuous improvement of programs through testing feedback loops and innovation.
SKILLS AND EXPERIENCE REQUIRED:
Proven experience in developing and executing successful after-sales campaigns and programs.
Familiarity with CRM tools and customer lifecycle management.
QUALIFICATIONS:
Education: Bachelors degree in Marketing Business Administration or related field.
Experience: 35 years of experience in marketing customer relationship management or after-sales/service marketing roles (automotive or consumer goods industry preferred)
Technical Skills: Knowledge of customer data analytics segmentation and loyalty program management.
Start your journey
If youre excited about this role but dont meet every requirement we still encourage you to apply. You might be the perfect fit were looking for. Join our team and become part of a leading global automotive company that is transforming tomorrow together.
Opportunity for everyone Inchcape actively encourages applicants from all identities backgrounds and experiences helping ensure our workforce is representative of the global communities we operate in.
About us
Inchcape is the leading global automotive distributor operating in 38 markets. We partner with some of the biggest brands in the business to sustainably power better mobility today and in the future.
Our diverse global team of over 16000 talented colleagues foster an inclusive and collaborative culture delivering a brilliant experience for our customers and partners.
Were a dynamic and fast-growing business driving the transformation of our industry and redefining tomorrow. Find out more visit
Additional information request
Selected candidates will be contacted to initiate our hiring journey. We may request additional information from applicants to better understand your background qualifications and experience for the role.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Inchcape Shipping Services traces its origins back to 1847, when two Scottish merchants from Campbeltown, William Mackinnon and Robert Mackenzie, met in Calcutta and formed a general merchanting partnership, Mackinnon Mackenzie & Company (MMC). Today, the company is one of the largest ... View more
