Digital Marketing Specialist APP

This is your opportunity to join carsales in a permanent role as a Digital Marketing Specialist.  In this role you will be responsible for management of key digital marketing channels such as paid search paid social and onsite display end to end across key products and services within the carsales network.  You will manage implement optimise and regularly report back to key stakeholders on performance against key business targets. 

This is a hands-on role looking after the end-to-end management of digital and performance marketing campaigns across all major digital channels and platforms. You will work closely with other digital marketing experts and the broader marketing team to explore new growth opportunities across our brand and product portfolio and be responsible for delivering and reporting marketing and business KPIs. Working in a fast-paced environment your attention to detail in campaign management and reporting will serve you well as well as a sense of curiosity and eagerness to further develop and grow the performance marketing program.

What you will be doing:

• Develop execute and manage cross-channel performance marketing plans to support app across key digital marketing platforms such as Apple Search Ads Meta Ads Manager and Google Ad Manager ensuring KPIs are in line with business and campaign objectives.
• End-to-end management of always-on Performance campaigns across Apple and Meta across all apps within ltd. Conduct and circulate regular performance reporting against business KPIs to regular stakeholders and taking these insights and learnings and applying a process of continuous optimisation to the campaigns.
• Utilise respective digital platforms looking at and understanding performance across key metrics such as conversion retention and overall app experience and looking for actionable insights that you can then apply to respective campaigns.
• Collaborate with the broader digital team and the marketing team to extend app initiatives into existing digital channels and campaigns.
• Track Optimize Learn Report Repeat will be your daily mantra with commercial opportunities and ROI your nirvana.
• As the app marketing expert you will share learnings and campaigns with key stakeholders and not be afraid to question the norms to drive business results.
• You will conduct regular research and stay abreast of current industry trends to ensure the campaigns are at industry leading standards - reporting back to the wider marketing team on relevant insights that can complement other marketing initiatives.

Qualifications :

What are we looking for:

• Advanced knowledge and hands on experience in paid search across platforms such as Apple Search ads and Google Ads.
• Strong Knowledge and hands on experience within Analytics platforms such as Google Analytics and Apps Flyer or Adjust.
• Advanced knowledge and hands on experience within the Facebook Business Manager suite including Ads Manager Events Manager and Commerce Manager.
• Strong knowledge and hands on experience of all other major digital channels and platforms: Google Display Network and programmatic marketing platforms such as DV360.
• Proven analytical ability and quantitative skills including strong Excel skills.
• Understanding of digital marketing and experience in strategizing and implementing digital marketing campaigns.
• Data driven with the ability to report analyse and tell a story with data.

Stakeholder management skills with the ability to manage multiple stakeholders and report back on performance in a timely manner

Additional Information :

A few other things we want to let you know about... 

• carsales is an equal opportunity employer and we pride ourselves on fostering a diverse and inclusive workplace. We encourage everyone of all ages genders and backgrounds to apply. If youre a candidate with a disability or youll need some adjustments to be at your best let us know how we can provide you with additional support. 
• We know how important keeping that balance between work/life is and have a range of flexible working options on offer including part time work. We are open to this conversation during our recruitment process - if you want to know more just ask. 
• We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant. 
• Successful candidates joining the carsales family are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis. 

So come and join our team - because every role is a big role in our plans to go big.

Remote Work :

No

Employment Type :

Full-time