Affiliate Marketing Coordinator
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Job Location:
Houston, MS - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Overview
The Affiliate Marketing Coordinator is responsible for driving growth and engagement across Primary Arms affiliate ambassador and creator partnerships. This role ensures Primary Arms remains a leader in the 2A space by leveraging an expanding creator economy modern affiliate platforms and omni-channel partnerships.
In 2025 the role focuses not just on traditional affiliates but also on YouTube TikTok Instagram podcasts newsletters and other emerging content platforms. By cultivating strong relationships with creators industry partners and affiliate networks the Affiliate Marketing Coordinator ensures alignment with business objectives compliance standards and performance targets.
The role is full-time with standard hours and occasional travel to industry events trade shows and range days. Some evening and weekend work may be required.
Responsibilities and Duties
Pillar 1: Content & Creative
Pillar 2: Digital Marketing & Partnerships
Pillar 3: Brand Communications
Skills and Qualifications
Additional Notes
This job description is not exhaustive and may evolve with business needs. Responsibilities duties and activities may change at any time with or without notice.
The Affiliate Marketing Coordinator is responsible for driving growth and engagement across Primary Arms affiliate ambassador and creator partnerships. This role ensures Primary Arms remains a leader in the 2A space by leveraging an expanding creator economy modern affiliate platforms and omni-channel partnerships.
In 2025 the role focuses not just on traditional affiliates but also on YouTube TikTok Instagram podcasts newsletters and other emerging content platforms. By cultivating strong relationships with creators industry partners and affiliate networks the Affiliate Marketing Coordinator ensures alignment with business objectives compliance standards and performance targets.
The role is full-time with standard hours and occasional travel to industry events trade shows and range days. Some evening and weekend work may be required.
Responsibilities and Duties
Pillar 1: Content & Creative
- Support theCreative & Content Leadby providing affiliates with branded assets video scripts and optimized content across all channels.
- Coordinate content needs with the Creative and Editorial teams to ensure brand consistency.
- Contribute to blogs short-form video concepts range demos and creator-ready content packages.
Pillar 2: Digital Marketing & Partnerships
- Report into theDigital Marketing & Partnerships Lead.
- Develop and execute affiliate and creator strategies that drive measurable ROI awareness and new customer acquisition.
- Recruit onboard and support affiliates across multiple platforms.
- Manage program structures commission models incentives and seasonal campaigns.
- Track and analyze affiliate/creator performance using AvantLink GA4 and AI-driven tools.
- Provide KPI reports with actionable insights and recommendations.
- Implement A/B testing attribution tracking and data-driven optimizations.
- Monitor competitor affiliate strategies and identify opportunities to stay ahead of industry shifts.
- Expand affiliate partnerships into non-traditional spaces (e.g. Reddit forums Discord newsletters).
- Serve as theprimary contactfor affiliates influencers and partners hosting check-ins webinars and training sessions.
Pillar 3: Brand Communications
- Collaborate with theEvents & Communications Specialistto ensure affiliate initiatives are integrated into event activations trade shows and brand ambassador programs.
- Communicate promotions launches and compliance updates to affiliates in alignment with brand-wide communications.
- Ensure affiliate and creator content adheres to compliance safety and brand guidelines.
Skills and Qualifications
- Experience: 2 years in affiliate influencer or partnership marketing (firearms/outdoor industry required).
- Industry Knowledge: Familiarity with firearms industry trends and compliance restrictions.
- Technical Skills: Proficiency in AvantLink GA4 affiliate dashboards CRM systems and AI-driven marketing tools.
- Soft Skills: Strong communication negotiation and relationship-building skills.
- Strategic Acumen: Ability to analyze data forecast performance and drive measurable outcomes.
- Creative & Adaptive: Comfortable working with creators across varied platforms (YouTube TikTok podcasts newsletters).
- Education: Bachelors degree preferred or equivalent experience.
- Other: Travel required for trade shows range events and partner meetings.
Additional Notes
This job description is not exhaustive and may evolve with business needs. Responsibilities duties and activities may change at any time with or without notice.
Required Experience:
Manager
Key Skills
- Graphic Design
- Marketing
- MailChimp
- Microsoft Publisher
- Adobe Creative Suite
- Constant Contact
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Adobe Illustrator
- Wordpress
- Adobe Indesign
About Company
PRIMARY ARMS Since our founding in 2007, Primary Arms has served as Houston’s premier tactical brand, and we’re seeking talented individuals to join our team. Just like Houston itself, our legacy is built on its diversity. No matter where you come from, or where your skills align, Pri ... View more
