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Develop marketing automation workflows focused on marketing communications & experience personalization such as push notifications emails and mobile app personalized experiences
Ideate customer segmentation to support Marketing Automation based on knowledge of pre-existing data structures
Translate business requests for marketing capabilities into clear technical requirements that include data properties needed for executing marketing automations
Technical requirement solicitation and documentation skills to effectively capture and communicate marketing automation solutions/initiatives to key stakeholders
Ensure that all technical work aligns with the business objectives and marketing strategies
Triage issues and defects - capturing prioritizing and remediating for marketing automations
Qualifications :
Required Skills:
Required candidates should have demonstrated experience levels of 2-5 years in the following areas:
Hands on experience with modern marketing automation & personalization SaaS tools: SF Marketing Cloud Braze Marketo Hubspot or similar marketing automation tools
Understanding of modern CDP tools such as Segment mParticle and Tealium
Experience in implementing marketing automation elements such as segments audiences and decision-splits
Keen understanding of marketing automation concepts and design principles proven ability to understand how structured data can be translated into marketing segments and other automations that provide personalized experiences/communications to customers
Demonstrated front-end development skills specific to marketing automation. Proficiency in templating languages such as Liquid Jinja Handlebars or similar languages.
Mastery of core technologies for web content development- HTML CSS and JavaScript
Extensive experience in working with key data interchange formats including JSON and XML demonstrating a strong ability to integrate manipulate and manage complex data structures across diverse systems and applications
Proven ability to collaborate with cross-functional teams in complex environments
Excellent documentation and communication skills to bridge the gap between business strategy and technical teams. Hands on experience with JIRA/Confluence expected
Preferred Skills:
Experience with marketing automation concepts for mobile application ecosystems
Expertise in RESTful API Integrations between different systems and an ability to advise and consult on best practices for new integrations
Extensive experience in working with key data interchange formats including JSON and XML demonstrating a strong ability to integrate manipulate and manage complex data structures across diverse systems and applications
Python proficiency is a plus
#LI-Hybrid
Remote Work :
No
Employment Type :
Full-time
Full-time