Director-Media Planning
Director-Media Planning
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Responsibilities:
- Optimizes ROI for approx. $8-10MM in media spending; identifies and negotiates program integrations.
- Develops the foundational framework and tools for effective media planning and scenario development for the Marketing organization.
- Works with the Brand team and VP of Marketing to understand the organizations marketing objectives target audiences and calls to action.
- Creates a proprietary and documented planning framework that is aligned with addressing those needs.
- Provides leadership to each group within Marketing on most effective and appropriate media and buying strategies (including traditional and emerging media).
- Advises on the relevance and practicality of recommended media strategies / tactics and recommended alternatives given the allocated budget.
- Leads annual and ongoing strategic media planning execution in partnership with agencies of record.
- Ensures high quality and effective media plans. Develops and implements media commitments in partnership with each team (e.g. physician group regional marketing and brand).
- Functions as an in-house expert on traditional and emerging media options planning and implementation.
- Communicates with participating members of the marketing team to ensure all media planning and buying efforts are well coordinated and aligned to business and brand strategy.
- Creates an environment of partnership collaboration seamless quality and service enhancement across the marketing department.
AA/EOE.
Qualifications :
Required:
- Bachelor of Arts Degree in Marketing Communications or related field.
- 15 years of relevant experience in developing and implementing effective media planning.
- Familiarity with programmatic media trading.
- Experience in a Media Planning role within a complex organization with multiple lines of business.
- Knowledge and experience with non-traditional and emerging media (e.g. internet program integration digital) as well as syndicated media planning tools and systems.
- Experience crafting systems and planning processes for internal and integrated media planning purposes.
- Accurate and detail oriented with exceptional problem-solving skills.
- Strong quantitative and analytical skills.
- Proficiency in Microsoft Excel Word and PowerPoint.
Preferred:
- Ability to work directly with an Agency Media Department.
Additional Information :
Northwestern Medicine is an affirmative action/equal opportunity employer and does not discriminate in hiring or employment on the basis of age sex race color religion national origin gender identity veteran status disability sexual orientation or any other protected status.
Benefits
We offer a wide range of benefits that provide employees with tools and resources to improve their physical emotional and financial well-being while providing protection for unexpected life events. Please visit our Benefits section to learn more.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
