CRMLive ops Manager (fmd)
CRMLive ops Manager (fmd)
Posted on :
06-10-2025
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1 Vacancy
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Job Description
JustDice is a leading developer of mobile gaming loyalty programs. We create engaging products that entice users to play captivating games and earn real rewards. JusDice is part of the Applike Group ecosystem backed by strong financial support from Bertelsmann and boasts a highly motivated workforce.
As a CRM / Live Ops Manager you will plan execute and optimize in-app events lifecycle campaigns and player communications across multiple will take ownership of campaign calendars communication flows and engagement systems to improve retention monetization and user experience in our mobile gaming closely with product marketing and data teams you will design scalable LiveOps systems and deliver data-driven campaigns that directly impact our KPIs.
What you will do:
- Set a CRM & user engagement vision spanning activation retention monetization; ensure execution is aligned with your vision and bring the rest of the org along.
- Own the LiveOps calendar and execute campaigns per week across apps and key markets ensuring alignment with product and monetization goals.
- Define user segments and lifecycle stages to deliver personalized journeys for onboarding retention churn prevention and reactivation.
- Operate and optimize communication channels (push in-app email) ensuring relevant timely and high-quality messaging.
- Manage campaign setup targeting triggers and QA using Pushwoosh (or similar platforms) with minimal tech support.
- Run A/B and multivariate tests to optimize copy rewards timing and mechanics measuring uplift on KPIs such as ARPU retention and churn.
- Collaborate with product teams to design scalable reusable systems (e.g. configurable boosters reactivation templates) that reduce dependency on development.
- Conduct competitive research and propose at least one new LiveOps mechanic or campaign idea each month.
- Prepare concise post-campaign reports documenting results insights and recommendations.
- Lead seasonal and themed events (e.g. Black Friday Christmas) coordinating cross-app efforts.
- Reactivate lapsed or churned users through data-driven win-back campaigns.
- Ensure compliance with user privacy opt-ins/opt-outs and communication best practices.
- Share learnings benchmarks and process documentation to improve team efficiency and scalability.
Who you are:
- Bachelors degree in marketing business or a related field or equivalent work experience.
- 3 years of experience in CRM LiveOps or lifecycle marketing Preferably within the mobile gaming or mobile app industry.
- Proven track record of improving user engagement retention and monetization through targeted campaigns.
- Hands-on experience with Pushwoosh or similar engagement platforms (e.g. Braze Leanplum Airship OneSignal Iterable) is required.
- Strong analytical skills; ability to interpret campaign data and user behavior to drive decisions.
- Familiarity with A/B testing funnel analysis and cohort tracking.
- Comfort working with data and analytics tools (e.g. Amplitude Mixpanel Looker Tableau Google Analytics).
- Excellent project management and organizational skills capable of running multiple campaigns simultaneously.
- Strong communication and cross-functional collaboration skills.
- Proactive detail-oriented and adaptable in a fast-paced environment.
Why you will love working here:
- Invest in Your Future: Regular feedback and our development program support your growth helping you expand your skillset and achieve your career goals.
- Easy Arrival to justDice: From signing to settling in Hamburg weve got you covered. Need a visa No problem. Ready to build your new life and career at adjoe in Hamburg We support every ambitionfrom learning German to a relocation bonus that helps you settle in and make Hamburg feel like home.
- Live Your Best Life at Work and Beyond: We work in a hybrid setup with 3 core office days plus flexible working hours. Enjoy 30 vacation days 3 weeks of remote work per year and free access to an in-house gym with lots of different fitness classes and mental health support through our Employee Assistance Program (EAP).
- Thrive Where You Work: Enjoy the Alster lake view from our central office with top-notch equipment fun open spaces and a large variety of snacks and drinks.
- Join the Community! Participate in regular team and company events including hackathons and social gatherings. We work together and we celebrate together too.
Employment Type
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