Duties and Responsibilities:

We re seeking a Creative Strategist to drive the research ideation and execution of high-performing ads on Meta (Facebook/Instagram) with expansion into TikTok and YouTube.

This is not just a make 10 ads a week role. You ll be responsible for digging deep into customer psychology online conversations and performance data to uncover new angles stories and opportunities. You ll run systematic GAP analyses of our ad account to identify what s missing collect and categorize top-performing ads across industries and transform insights into creative briefs hooks and scripts.

You must also be AI-native: fluent in tools like image/video generation platforms (Runway Pika Veo Luma Midjourney etc.) custom GPTs Claude Projects and other LLM-powered workflows. You ll use these to accelerate research prototyping and iteration.

This is a hands-on role you ll be responsible for the research strategy and briefing that power our best-performing ads. You ll collaborate with editors designers and media buyers but the discovery of winning ideas and the translation into testable concepts will be yours to own.

Key Responsibilities

• Research customer insights across Reddit TikTok Shop forums Amazon reviews and ad comments to uncover new angles objections and use cases
• Perform recurring GAP analyses of the ad account to identify missing angles audiences and creative formats
• Collect and maintain a swipe file of top-performing ads across industries to inspire new creative directions
• Write creative briefs hooks and scripts rooted in storytelling and consumer psychology not just trends
• Partner with editors designers and media buyers to test analyze and scale winning ads
• Prototype and pre-visualize concepts using AI platforms (Runway Veo Pika Midjourney etc.) to accelerate iteration
• Build and maintain custom GPTs and Claude Projects for research script drafting and angle generation
• Monitor performance (CTR hold rate CPA MER etc.) to understand why creatives work and guide next iterations
• Lead and contribute to weekly creative brainstorms and performance reviews
• Balance quick low-fi experimentation with longer-form problem-aware storytelling ads (VSLs podcast-style stitched winners)
  

You ll Thrive in this Role if:

• You are relentlessly curious and love going down Reddit rabbit holes customer reviews and social comments to find hidden insights
• You re a self-directed learner you listen to DTC podcasts follow Twitter accounts and study ad libraries because you can t help yourself
• You re AI-native: comfortable with building workflows in GPTs/Claude and using image/video gen to test hooks and creative metaphors
• You prefer systematic research and analysis over guesswork and you can map creative opportunities methodically
• You re strong in copy and storytelling you can write or direct scripts that resonate and convert
• You love working independently but thrive on collaboration when it s time to ship
• You re excited to help scale a premium supplement brand making a real impact

You ll Hate this Role if:

• You think creative strategy means just churning out assets instead of doing deep research
• You re not comfortable using AI tools to accelerate your work or don t want to learn them quickly
• You prefer predictable routines and don t enjoy experimentation or iteration
• You dislike working asynchronously and prefer constant meetings and direction
• You re more focused on flashy ideas than on testing learning and scaling what works
• You don t respond well to constructive feedback or collaborative iteration

Minimum Requirements:

Language requirement: Excellent English Communication Skills

Education: Bachelors Degree (ideally)

Experience: 3 years of related experience

Industry:

• 2 3 years in performance creative growth marketing or related roles (DTC or agency experience preferred)
• Proven ability to uncover insights from customer research and translate them into high-performing ad concepts
• Demonstrated experience using AI tools (LLMs GPTs Claude Projects image/video generation) for research scripting and creative prototyping
• Strong copywriting and storytelling skills; able to craft compelling scripts and briefs
• Familiarity with Meta Ads Manager metrics and how creative influences performance
• Comfortable collaborating across media buying editing and design teams
• Supplements or CPG experience is a plus but not required
• Willingness to travel to Bend OR 3 4 times per year for on-site meetings