Lead Creative Strategist Copywriter
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Job Location:
Johannesburg - South Africa
Monthly Salary:
Not Disclosed
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
Work model: Fully in-office
Salary: Market-related
Why youd want to work here...
Award-winning impact-driven agency working across Africa
Work with leading global brands on campaigns that drive real social and business results
Exposure to strategic creative and executional development across multiple industries
Real growth opportunities strong performers move up fast
- Passionate hands-on team where ideas are valued and ownership is encouraged
- Profit share - once youve been with the business for 6 months (half paid out in Dec quarter in April amd another quarter in June)
About our client...
Our client is an award-winning pan-African through-the-line agency making real impact across experiential marketing activations PR corporate communications and digital. Their work drives purpose behaviour change and brand love across the continent always blending creativity with measurable social and commercial outcomes.
Theyre looking for a Lead Creative Strategist / Copywriter who can bridge data insight and emotion someone whos just as comfortable unpacking a complex brief as they are crafting the line that brings it all to life. This is a pivotal role that combines creative strategy storytelling and hands-on copywriting to drive high-impact campaigns from idea to execution.
What the job involves...
Leading creative strategy for major through-the-line and BTL campaigns across Africa
Translating insights cultural trends and brand data into powerful creative territories and narratives
Concepting campaign ideas in partnership with Creative Directors Designers and Producers
Crafting compelling copy from campaign lines and manifestos to activations scripts and digital content
Building and presenting strategic and creative decks that connect the dots between insight strategy and idea
Acting as a trusted strategic partner to clients helping shape messaging positioning and storytelling direction
Partnering with account and production teams to ensure creative excellence through all stages of delivery
Tracking campaign results and identifying opportunities to optimise for greater impact
What you need to be considered...
610 years experience in creative strategy brand strategy or copywriting ideally within a BTL or activations-led agency
Strong background in copywriting able to write powerfully persuasively and with purpose
Deep understanding of consumer behaviour cultural trends and media platforms (especially across African markets)
Experience developing and executing integrated campaigns that span experiential social and traditional channels
Excellent storytelling writing and presentation skills
Comfortable presenting to clients and inspiring teams with your thinking
Strong collaboration skills able to bring creative and strategic minds together seamlessly
Highly organised proactive and able to juggle multiple projects with tight deadlines
Bonus points if you...
Have experience in purpose-led social impact or cause-marketing campaigns
Can demonstrate success in activation or behaviour-change work
Have exposure to multiple African markets and cultures
Have led or mentored junior strategists or writers
Are confident using insight tools (social listening research platforms analytics)
Key Skills
- Presentation Skills
- Marketing
- Proofreading
- Copy Editing
- Adobe Creative Suite
- Multichannel Marketing
- SEO
- Alternative dispute resolution
- Copywriting
- Creative Writing
- Branding
- Writing Skills
