Marketing Executive
Marketing Executive
Posted on :
02-10-2025
Employer Active
1 Vacancy
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Job Description
Job Brief
Our client in the automobile space is seeking a dynamic and creative Marketing Executive to join our team. The ideal candidate will have proven experience in marketing with strong skills in digital content creation graphic design and familiarity with AI tools that enhance marketing and creative processes. You will play a key role in developing and executing marketing strategies that strengthen our brand presence engage our audience and drive business growth through both Above-the-Line (ATL) and Below-the-Line (BTL) marketing initiatives.
Key Responsibilities
- Develop and execute marketing campaigns across digital ATL and BTL platforms.
- Create engaging content for social media websites email newsletters and other marketing channels.
- Design promotional materials graphics and multimedia content to support campaigns.
- Manage and grow the company s social media presence ensuring consistent branding and engagement.
- Plan and coordinate ATL activities such as TV radio print and outdoor advertising.
- Implement BTL activities such as events activations sponsorships and direct marketing initiatives.
- Leverage AI-powered tools for content generation campaign optimization customer insights and creative design.
- Monitor and analyze campaign performance providing insights and recommendations to optimize results.
- Collaborate with Sales Product and Customer Service teams to align marketing initiatives with business objectives.
- Support the planning and execution of events product launches and promotional campaigns.
- Stay up to date with marketing trends AI-driven innovations and best practices to bring fresh ideas to the team.
Requirements
Requirements
- Bachelor s degree in Marketing Communications Business or related field.
- 2 3 years of proven experience in a marketing role.
- Strong skills in digital content creation (social media blogs video email marketing).
- Proficiency in graphic design tools (Adobe Creative Suite Canva or similar).
- Knowledge of ATL and BTL marketing strategies.
- Familiarity with AI software (e.g. ChatGPT Jasper MidJourney Photoshop AI Canva AI or similar).
- Excellent communication creativity and project management skills.
- Ability to work independently and as part of a collaborative team.
Benefits
Employment Type
Full Time
Key Skills
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