Content Marketing Manager

Accra - Ghana

Monthly Salary: Not Disclosed

Posted on: 14 days ago

Vacancies: 1 Vacancy

Job Summary

Our client is seeking a Content Marketing Manager to join their team. The ideal candidate blends strategic thinking with hands-on execution and is capable of leading multiple channel content creation and optimizing it for maximum exposure and conversion.

Who are we looking for

You are an experienced content strategist who can take ownership of the entire content lifecycle and align it with broader business and sales goals.
You are proficient in researching key terms identifying content gaps and driving measurable organic traffic growth.
You are capable of both producing high-quality written content and executing multimedia content for social platforms.
You are able to track and analyze metrics across all content types (web blog social) and use data-driven insights to refine strategy and optimize performance.
You possess strong communication skills effectively working with Product Sales and Design teams to gather materials and ensure cohesive messaging.
You are able to analyze brand positioning and consumer insights to maintain consistency and ensure alignment with the brands vision.

Key Responsibilities

Content Creation

You will define the end-to-end content marketing strategy ensuring content supports goals across awareness lead generation and sales.
You will develop the editorial calendar for all channels including the company blog website email and social media.
You will conduct continuous keyword research identifying content gaps and implementing best practices to maximize organic traffic and exposure.

Social Media Management

You will lead the creation editing and production of high-quality long-form content.
You will schedule and publish posts ensuring consistent and timely updates.
You will monitor and respond to comments messages and mentions fostering positive engagement with our community.

Community Management and nbsp;

You will build and nurture a vibrant community of creators and entrepreneurs using the companys products.
You will organize and host virtual events live sessions and Q and amp;A sessions to engage with the community.
You will gather feedback from users and collaborate with the product team to implement improvements based on community insights.

Analytics Reporting and amp; Optimization

You will track analyze and interpret performance metrics across all content channels (traffic conversions time-on-page social engagement).
You will provide regular data-driven reports on content ROI and performance to refine strategies and optimize content for better results.
You will stay updated with the latest social media and SEO trends and platform algorithms using this knowledge to maintain competitive content advantages.

Cross-Functional Collaboration and nbsp;

You will work closely with the Product team to gather insights for product content testimonials and feature announcements.
You will collaborate with the Sales team to create essential sales enablement materials and content tailored to specific stages of the funnel.
You will partner with the Design team to ensure cohesive branding and messaging across all digital media assets.
You will oversee community management on social channels gathering user feedback to inform future content and product improvements.

What Success looks like...

Achieving measurable growth in organic web and social media traffic attributed to optimized and trending video content.
Maintaining a consistent and positive brand voice across all digital channels.
Providing data-driven reports that clearly track social media performance and community growth using insights to refine and optimize future content strategies.

To be considered for this role you should have...

Proven experience as a Content Marketing Manager or similar strategic role ideally with experience managing both long-form and short-form video content.
Demonstrated expertise in SEO and content optimization techniques for driving organic growth.
Proficiency in video shooting and editing (using tools such as Adobe Premiere Pro Final Cut Pro or similar software).
Excellent understanding of social media algorithms trends and best practices (Instagram TikTok X).
Strong analytical skills with experience using Google Analytics/Search Console and social media analytics tools.
Exceptional communication skills both written and verbal with a knack for brand storytelling.
Ability to work independently manage multiple projects simultaneously and adhere to strict production timelines.

Our client is seeking a Content Marketing Manager to join their team. The ideal candidate blends strategic thinking with hands-on execution and is capable of leading multiple channel content creation and optimizing it for maximum exposure and conversion.Who are we looking forYou are an experienced c...