Executive Marketing
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
We are looking for a dynamic and results-driven Marketing Executive to join our team in the Transformers copper Transformers Radiator Transformer Components industry or Manufacturing industry.
Location : Vadodara Akota
Key Responsibilities:
- Market Research & Strategy Development:
- Conduct in-depth research to understand industry trends customer needs competitor strategies and technological advancements in the transformer or CRGO steel market.
- Develop and implement strategic marketing plans to enhance market presence and drive sales growth.
- Identify target markets for CRGO steel and transformers focusing on B2B clients utility companies and OEMs (Original Equipment Manufacturers).
- Product Marketing & Promotion:
- Work closely with the product development and engineering teams to create compelling marketing materials for transformers and CRGO steel products.
- Prepare product catalogs brochures presentations and case studies to support sales activities.
- Plan and execute marketing campaigns (digital print and events) to promote products effectively to relevant industries such as electrical utilities manufacturing and industrial equipment sectors.
- Brand Building & Communication:
- Maintain brand consistency across all channels ensuring alignment with company values and industry positioning.
- Oversee the creation and execution of engaging content including social media posts website updates press releases and blog articles.
- Coordinate internal and external communication strategies to enhance product visibility and customer engagement.
- Sales Support & Lead Generation:
- Collaborate with the sales team to support lead generation qualification and conversion efforts.
- Provide marketing materials and sales tools to enhance the effectiveness of sales efforts in targeting potential customers for transformers or CRGO products.
- Attend industry conferences trade shows and exhibitions to network with industry stakeholders and promote the company s products.
- Digital Marketing & Online Presence:
- Manage the company s digital marketing strategies including website optimization (SEO) email marketing and social media platforms to generate leads and increase brand awareness.
- Analyze web traffic campaign performance and customer engagement metrics to optimize digital marketing efforts.
- Customer Relationship Management (CRM):
- Use CRM tools to manage customer data track leads and monitor customer interactions to improve marketing strategies and customer retention.
- Engage with customers through surveys feedback and follow-up communication to understand their needs and improve product offerings.
- Reporting & Performance Tracking:
- Monitor analyze and report on the effectiveness of marketing campaigns focusing on ROI market penetration and sales conversions.
- Provide regular reports to management on marketing activities budget status and key performance indicators (KPIs).
Qualifications:
- Educational Requirements: Bachelor s degree in Marketing Business Administration or a related field. A Masters degree (MBA) is a plus.
- Experience: 1 to 2 years of experience in marketing ideally within the transformer manufacturing or steel industries or any Manufacturing industry
- Skills
- Excellent communication and negotiation skills.
Personal Attributes:
- Strong organizational and time-management abilities.
- Ability to work both independently and in a team environment.
- Results-driven with a customer-centric mindset.
- Flexible and adaptable in a fast-paced dynamic work environment.
- Willingness to travel for industry events customer meetings and trade shows
manufacturing,sales,customer,transformer
Key Skills
- Business Development
- Sales Experience
- Loyalty Marketing
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Microsoft Powerpoint
- SEO
- Social Media Management
- Customer relationship management
- Lead Generation
