UKI Field Marketing Lead for HCM

We help the world run better
At SAP we keep it simple: you bring your best to us and well bring out the best in you. Were builders touching over 20 industries and 80% of global commerce and we need your unique talents to help shape whats next. The work is challenging but it matters. Youll find a place where you can be yourself prioritize your wellbeing and truly belong. Whats in it for you Constant learning skill growth great benefits and a team that wants you to grow and succeed.

What youll do:

As the UKI Field Marketing Lead for HCM you will be the strategic marketing partner to senior Line of Business (LOB) Sales and Partner stakeholders. You will lead the development execution and optimization of a data-driven customer-centric marketing strategy that drives demand accelerates pipeline growth and supports adoption across priority industries and audiences

Key Responsibilities:

Own the UKI HCM Marketing Plan and Targets

Translate global and regional strategies into locally relevant high-impact customer journeys. Define and manage the UKI marketing plan ensuring alignment with business priorities and measurable outcomes.

Execution Management & Program Delivery

Lead the end-to-end execution of integrated marketing programs ensuring timely delivery budget adherence and operational excellence. Partner with regional execution teams and digital hubs to scale and optimize campaign performance.

Voice of the Customer

Leverage market insights buyer behavior and customer feedback to shape messaging campaign design and engagement strategies that resonate with target audiences.

Cross-Team Orchestration

Drive collaboration across UKI marketing global marketing sales partner teams and external agencies to deliver cohesive multi-channel programs that support pipeline acceleration and customer success.

Outcome-Focused Marketing

Champion business impact over activity. Align marketing KPIs with sales goals account plans and pipeline metrics to ensure marketing contributes directly to revenue growth.

Insight-Led Strategy

Use analytics and performance data to inform strategic decisions optimize campaign effectiveness and guide agile course correction.

Elevate Storytelling

Craft compelling narratives that emotionally connect with B2B buyers and clearly articulate SAPs value proposition across industries and personas.

What You Bring

• Bachelors degree in Marketing Business Administration or related field.
• 5 years of B2B marketing experience ideally in technology or software.
• Proven success in designing and executing integrated marketing campaigns.
• Strong data literacy and analytical skills to drive insight-led decision-making.
• Proficiency in marketing automation CRM and analytics platforms.
• Excellent stakeholder management and communication skills.
• Agile mindset with a passion for innovation and continuous improvement.
• Ability to build strong relationships across diverse teams and with customers.

Meet Your Team

We are a dynamic collaborative and purpose-driven marketing team committed to driving the success of SAP solutions across the UK and Ireland. We celebrate wins share learnings and continuously evolve to meet the needs of our customers and business

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.

We win with inclusion
SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability in compliance with applicable federal state and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 437125 Work Area: Marketing Expected Travel: 0 - 10% Career Status: Professional Employment Type: Regular Full Time Additional Locations: #LI-Hybrid