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What Well Bring:
At TransUnion we have a welcoming and energetic environment that encourages collaboration and innovation - were consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities while discovering their genius.What Youll Bring:
Wed Love to See:
Impact Youll Make:
TransUnion offers a broad array of products customized to each aspect of our clients business. We pride ourselves on our ability to bring innovative ideas and solutions to market leveraging our extensive experience in data and history of leveraging data to develop rich insights and products combined with rapid modeling and technology continues to shape the future of the industry and how consumers experience the brands they engage with.
As TransUnion evolves and expands offerings into new markets the Principal Product Marketingrolesupportsthe growth oftheTruAudience Marketing Solutionsbusinessthrough the developmentof go-to-market strategies product positioning competitive analysis marketing collateral sales tools and content.Your impact to the success of the team will include the following:
Develop successful go-to-market programs to ensure organizational readiness to sell andachieve productrevenueobjectives with an emphasis insalesengagement tool and strategy development
Createtailored content for presentations sales training product sheets case studies demonstrations blogs webinar thought leadership events press releases and partner marketing tactics
Share expertise and best practices for marketing communications plans promotional materials and strategies tomeetproduct revenueobjectives
Advocate for voice of the customer and seek in-market testimonials to create a feedback loop to inform strategic decisions
Trackkey performance indicators tomonitor and enhance product marketingeffectiveness
What you will be doing
Lead GTM strategy storytelling messaging pitch decks promotional collateral sales enablement material and competitive positioning for TransUnions Identity Solutions product suite
Partner with product management leadership to develop GTM strategy track KPIs and co-manage pipeline and revenue
Manage cross-functional execution and oversight of go-to-market programs establishing the go-to-market strategy across all vertical marketsin the US
Partner with US vertical leadership to evaluate and prioritizeverticalsegments for focused marketing efforts and develop value propositions and product messaging for verticalized go-to-marketactivities
Partner with product marketing and marketing teams in international markets (including the UK Canada Germany India South Africa) to support roll out of positioning in local markets
Build market awareness of our solutions through industry events and speaking engagements
Perform market research and competitive analysis for the product positioning and to drive sales enablement.
Track analyze and report progress against our key competition in Marketing Solutions.
Diagnose client and prospect needs translate into questions and use cases architect the story and positioning to solve critical client marketing opportunities
Work closely with the respective functions in marketing (Marketing Planning & Management Campaign Management Content Events Media Branding & Design Web teams) to execute on GTM strategies and report/synthesize results against KPIs
#LI-TE1
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law including the Los Angeles County Fair Chance Ordinance for Employers the San Francisco Fair Chance Ordinance Fair Chance Initiative for Hiring Ordinance and the California Fair Chance Act.
Adherence to Company policies sound judgment and trustworthiness working safely communicating respectfully and safeguarding business operations confidential and proprietary information and the Companys reputation are also essential expectations of this position.
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.Benefits:
TransUnion provides flexible benefits including flexible time off for exempt associates paid time off for non-exempt associates up to 12 paid holidays per year health benefits (including medical dental and vision plan options and health spending accounts) mental health support disability benefits up to 12 weeks of paid parental leave adoption assistance fertility planning coverage legal benefits long-term care insurance commuter benefits tuition reimbursement charity gift matching employee stock purchase plan 401(k) retirement savings with employer match and access to TransUnions Employee Resource Groups. Spousal domestic partner and other eligible dependent coverage is available on select health and welfare plans.
We are committed to being a place where diversity is not only present it is embraced. As an equal opportunity employer all qualified applicants will receive consideration for employment without regard to race color religion sex national origin age disability status veteran status genetic information marital status citizenship status sexual orientation gender identity or any other characteristic protected by law. Additionally in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans Readjustment Assistance Act of 1974 TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnions Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting
TransUnions Internal Job Title:
Principal Product MarketingRequired Experience:
Staff IC
Full-Time