drjobs Principal Product Marketing, Measurement

Principal Product Marketing, Measurement

Employer Active

1 Vacancy
drjobs

Job Alert

You will be updated with latest job alerts via email
Valid email field required
Send jobs
Send me jobs like this
drjobs

Job Alert

You will be updated with latest job alerts via email

Valid email field required
Send jobs
Job Location drjobs

Chicago, IL - USA

Yearly Salary drjobs

$ 150100 - 225000

Vacancy

1 Vacancy

Job Description

TransUnions Job Applicant Privacy Notice

Personal Information We Collect

Your Privacy Choices

What Well Bring:

At TransUnion we have a welcoming and energetic environment that encourages collaboration and innovation - were consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities while discovering their genius.

Come be a part of our team youll work with great people pioneering products and cutting-edge technology.

The Product Marketing team is tasked with driving adoption of TransUnions global solutionsby using strong scalable go-to-market tactics that solidify our position as thought leader innovator and trusted partner. Sitting at the intersection of product management marketing training and sales our Product Marketing team is highly collaborative both cross-functionally and within our own team.

What Youll Bring:

  • Experience working with big data analytics (MMM MTA Experimentation) data science and machine learning
  • A love for telling stories and finding ways to simplify complex subjects
  • Extensive experience in developing and executing successful go-to-market programs for impactful product launches and arming the sales team for success throughout the buyer journey
  • Demonstrated history of leading innovative positioning and enablement initiatives to drive significant revenue growth
  • Obsession with customer insights and a curiosity for the why behind the buy
  • Excellent communication and public speaking skillswith ability to communicate across all levels of anorganization

Wed Love to See:

  • 10 years of experience in Product Marketing Sales Enablement DaaS or SaaS Product Management Product Strategy Marketing Analytics at a Professional Services/Consulting/Agency and/or other related functions across marketing/advertising technology
  • Experience working with big brands and establishing go-to-market strategy for the AdTech/MarTech industry is a plus
  • Comprehension of marketing analytics specifically Marketing Mix Modeling Multi-Touch Attribution (MTA) media strategy media planning identity resolution data management onboarding remarketing and data science is an advantage
  • Self-motivated and able to work in an organized way in a fast-paced environment with minimalsupervision
  • Strong project management skills attention to detail and bias towards executionwith exceptionalcontentwriting and presentation skills
  • Ability to lead cross-functional workstreams and act a product owner across a matrixed team environment.

Impact Youll Make:

TransUnion offers a broad array of products customized to each aspect of our clients business. We pride ourselves on our ability to bring innovative ideas and solutions to market leveraging our extensive experience in data and history of leveraging data to develop rich insights and products combined with rapid modeling and technology continues to shape the future of the industry and how consumers experience the brands they engage with.

As TransUnion evolves and expands offerings into new markets the Principal Product Marketingrolesupportsthe growth oftheTruAudience Marketing Solutionsbusinessthrough the developmentof go-to-market strategies product positioning competitive analysis marketing collateral sales tools and content.Your impact to the success of the team will include the following:

  • Develop successful go-to-market programs to ensure organizational readiness to sell andachieve productrevenueobjectives with an emphasis insalesengagement tool and strategy development

  • Createtailored content for presentations sales training product sheets case studies demonstrations blogs webinar thought leadership events press releases and partner marketing tactics

  • Share expertise and best practices for marketing communications plans promotional materials and strategies tomeetproduct revenueobjectives

  • Advocate for voice of the customer and seek in-market testimonials to create a feedback loop to inform strategic decisions

  • Trackkey performance indicators tomonitor and enhance product marketingeffectiveness

What you will be doing

  • Lead GTM strategy storytelling messaging pitch decks promotional collateral sales enablement material and competitive positioning for TransUnions Identity Solutions product suite

  • Partner with product management leadership to develop GTM strategy track KPIs and co-manage pipeline and revenue

  • Manage cross-functional execution and oversight of go-to-market programs establishing the go-to-market strategy across all vertical marketsin the US

  • Partner with US vertical leadership to evaluate and prioritizeverticalsegments for focused marketing efforts and develop value propositions and product messaging for verticalized go-to-marketactivities

  • Partner with product marketing and marketing teams in international markets (including the UK Canada Germany India South Africa) to support roll out of positioning in local markets

  • Build market awareness of our solutions through industry events and speaking engagements

  • Perform market research and competitive analysis for the product positioning and to drive sales enablement.

  • Track analyze and report progress against our key competition in Marketing Solutions.

  • Diagnose client and prospect needs translate into questions and use cases architect the story and positioning to solve critical client marketing opportunities

  • Work closely with the respective functions in marketing (Marketing Planning & Management Campaign Management Content Events Media Branding & Design Web teams) to execute on GTM strategies and report/synthesize results against KPIs

#LI-TE1

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law including the Los Angeles County Fair Chance Ordinance for Employers the San Francisco Fair Chance Ordinance Fair Chance Initiative for Hiring Ordinance and the California Fair Chance Act.

Adherence to Company policies sound judgment and trustworthiness working safely communicating respectfully and safeguarding business operations confidential and proprietary information and the Companys reputation are also essential expectations of this position.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates paid time off for non-exempt associates up to 12 paid holidays per year health benefits (including medical dental and vision plan options and health spending accounts) mental health support disability benefits up to 12 weeks of paid parental leave adoption assistance fertility planning coverage legal benefits long-term care insurance commuter benefits tuition reimbursement charity gift matching employee stock purchase plan 401(k) retirement savings with employer match and access to TransUnions Employee Resource Groups. Spousal domestic partner and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present it is embraced. As an equal opportunity employer all qualified applicants will receive consideration for employment without regard to race color religion sex national origin age disability status veteran status genetic information marital status citizenship status sexual orientation gender identity or any other characteristic protected by law. Additionally in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans Readjustment Assistance Act of 1974 TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnions Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting

Pay Scale Information :

The U.S. base salary range for this position is $150100.00 - $225000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion actual compensation is based on careful consideration of additional factors such as (but not limited to) an individuals education training work experience job-related skill set location and industry knowledge as well as the scope and responsibilities of the position and market considerations.

Regular fulltime non-sales positions may be eligible to participate in TransUnions annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.



The application window for this job posting is estimated to close on 11/03/2025. Job postings may come down early or be extended due to business need or volume of applicants.

TransUnions Internal Job Title:

Principal Product Marketing

Required Experience:

Staff IC

Employment Type

Full-Time

About Company

Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.