AM-Customer Retention Management

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

About the Role:

Engagement & Conversion Rates across CRM Channels
Customer Retention & Repeat Purchase Rates
Churn Prevention & Customer Resurrection Metrics
CRM Campaign Performance & ROI
Growth in contribution of RedTab Loyalty Program to overall business
Effectiveness of Customer Segmentation & Personalization
Plan execute and optimize multi-channel CRM campaigns to boost customer engagement and ROI.
Use customer data and tools like CleverTap to create targeted segments and automate personalized journeys.
Analyze campaign performance and customer behavior to refine strategies and improve results.
Ensure a seamless personalized experience across all CRM touchpoints to enhance customer loyalty.
Collaborate with cross-functional teams to align CRM efforts with business and marketing objectives.

About you:

Bachelors Business/Engineering/Statistics. MBA (not a must but will be good to have)
5-7 years of experience in CRM Lifecycle Marketing or Loyalty Management preferably in Fashion Retail or D2C E-commerce.
Hands-on experience with CRM tools like CleverTap MoEngage Netcore or similar platforms.
Strong understanding of customer segmentation retention strategies and churn prevention.
Experience in conceptualizing and executing reports and dashboards
Experience in running multi-channel campaigns across Email SMS WhatsApp and Push Notifications.

About the Role: Engagement & Conversion Rates across CRM Channels Customer Retention & Repeat Purchase Rates Churn Prevention & Customer Resurrection Metrics CRM Campaign Performance & ROI Growth in contribution of RedTab Loyalty Program to overall business Effectiveness of Customer Segmentation & ...