Head of Howdy
Share
Job Location:
Santa Monica, CA - USA
Yearly Salary:
$ 300000 - 450000
Posted on:
05-10-2025
Vacancies:
1 Vacancy
Job Summary
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S. Canada and Mexico and weve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love enable content publishers to build and monetize large audiences and provide advertisers unique capabilities to engage consumers.
From your first day at Roku youll make a valuable - and valued - contribution. Were a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Role
Roku recently launchedHowdy a new subscription video-on-demand (SVOD) service designed to deliver quality comfort content at a great pricead-free. Were seeking a dynamic entrepreneurial leader to serve as theHead of Howdy acting as the General Manager (GM) of this new direct-to-consumer streaming business.
This role will oversee the overall health of the Howdy business encompassing subscriber growth P&L positioning pricing acquisition retention partnerships and day-to-day operations. The Head of Howdy will wake up every morning focused on building and growing this service across Roku and third-party distribution platforms and partnerships. This is a highly cross-functional leadership role with a mandate to build scale and evolve a new SVOD offering from the ground up.
For California Only - The estimated annual salary for this position is between $300000 - $450000 annually plus equity. Compensation packages are based on factors unique to each candidate including but not limited to skill set certifications and specific geographical location. This role is eligible for health insurance equity awards life insurance disability benefits parental leave wellness benefits and paid time off.
What You Will Be Doing
- General Management & P&L Ownership
- Act as the Directly Responsible Individual (DRI) for Howdy accountable for overall business performance.
- Drive subscriber acquisition churn management lifetime value and unit economics.
- Develop and manage the annual operating plan budgets and forecasts.
- Growth & Marketing
- Partner with internal Roku marketing teams to define and execute the acquisition strategy both on and off Rokus platform.
- Optimize pricing packaging promotional campaigns and partnerships to maximize subscriber growth.
- Define and test positioning and messaging for the service.
- Content Strategy & Partnerships
- Collaborate with Rokus central content licensing team to secure compelling titles for Howdy (non-exclusive and select premium licensed content).
- Shape content analytics promotion and merchandising to drive acquisition and retention.
- Explore future opportunities for exclusives.
- Product & Operations
- Oversee end-to-end subscriber experience including onboarding billing customer care and churn mitigation.
- Partner with product and engineering teams to improve the service experience and expand distribution on third-party platforms.
- Facilitate operational scaling as Howdy grows.
- Team Building & Leadership
- Build and lead a small high-performing matrixed team including marketing analytics operations and product as the business scales.
- Collaborate effectively across Rokus organization leveraging functional expertise across the company.
- Foster a data-driven test-and-learn culture.
Were Excited If You Have
- Proven track record of growing and managing a subscription or SVOD business with measurable success in subscriber acquisition retention and P&L management.
- 10 years of experience in general management streaming services direct-to-consumer subscription businesses or adjacent digital media businesses.
- Entrepreneurial mindset with comfort navigating ambiguity and scaling a new business from inception.
- Deep understanding of marketing levers content economics and operational drivers of streaming services.
- Experience working in cross-functional environments ideally in companies with complex partner and platform relationships.
- Strong analytical skills; ability to make data-driven decisions and quickly iterate on strategy.
- Strong leadership and people management skills; ability to attract and inspire top talent.
- Experience in building international business
- Preferred: Experience with multi-platform distribution and partnerships with major players.
#LI-LM1
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical dental and vision) life accident disability commuter and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. Its important to note that not every benefit is available in all locations or for every role. For details specific to your location please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the companys success rather than their own. We try to surround ourselves with people who are great at their jobs who are easy to work with and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. Were independent thinkers with big ideas who act boldly move fast and accomplish extraordinary things through collaboration and short at Roku youll be part of a company thats changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers which itself is a two-part idea. We come up with the solution but the solution isnt real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation one that has served us well since 2002.
To learn more about Roku our global footprint and how weve grown visit providing your information you acknowledge that you want Roku to contact you about job roles that you have read Rokus Applicant Privacy Notice and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future you may unsubscribe here at any time.
Required Experience:
Director
Key Skills
- Marketing & Promotions
- Attorney At Law
- Jni
- Airlines
- Art
