Social Media Coordinator

Serving the needs of all families with young childrenCarters Inc. is the largest North American apparel retailer exclusively for babies and young children encompassing Carters OshKosh Bgosh Skip*Hop and Little Planet brands. Meaningful work constant learning genuine people and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carters.

HOW YOULL MAKE AN IMPACT:
Carters Inc is seeking a content creator to grow and engage our audience on TikTok. As the childrens apparel leader on social the team is looking for someone who can continue evolving our social approach and pushing the brand this role you will be the TikTok content and channel lead responsible for conceptualizing filming editing and publishing short-form video content that aligns with our brand voice drives engagement and increases visibility.
The ideal candidate for this role is a creative storytellerable to concept large impactful social ideas and bring them to life in a TikTok-first way. They must also be passionate about culture digital storytelling social trends and community engagement.
This role reports to the Sr. Manager Social Media and Brand Engagement and is based in our Buckhead office.

70%: Social Content Creation TikTok

• Lead the creation of compelling emotionally resonant daily/weekly visual contentmainly Carters TikTok as well as house of brand accounts where applicablealigned with master brand ID and channel content strategies
• Leverage insight tools media monitoring and social community platforms to uncover emerging channel trends and consumer insights to inform weekly content creation
• Collaborate with brand marketing design and product teams to align content with brand objectives
• Assists the organic social strategy lead with monthly content strategy and content development from ideation to go-live date for TikTok
• Monitor performance metrics (views likes shares engagement) and optimize content based on insights
• Occasionally appear on camera as a brand representative
• Attend brand photoshoots

20%: Community Management and Gifting TikTok

• Serve as lead of community management for TikTok engaging with customers influencer partners content creators viral content and brands
• Assist with Surprise and Delight program by identifying recipients conduct outreach and ship product

10%: Social Content Creation Pinterest

• Assist with Pinterest content creation and execution as needed

WED LOVE TO HEAR FROM YOU IF:
Must have:

• Great project management skills
• Strong verbal and written communication skills
• Strong interpersonal and relationship-building skills with both internal and external partners strong collaborator
• Interest or previous experience working in a high energy fast-paced environment
• 1-2 years progressive marketing experience with brand or agencies or equivalent experience as independent content creator

Preferred skills and experience:

• Culturally dialed-in social native lives and breathes Internet Culture
• Proven experience with designing and executing social media content
• Knowledge of other short-form platforms (TikTok Instagram Reels YouTube Shorts)
• Highly prefer BS/BA degree in Marketing Communications or related field
• Hands-on team player fluent in the fundamentals of branding
• Basic graphic design skills are a plus
• Copywriting skills a plus

OUR TEAM MEMBERS:

• Lead Courageously: Have a strong sense of personal values that align with our Company values
• Collaborates Broadly: Build cooperation trust and thrive in a consensus driven environment
• Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
• Drive Growth: Set aggressive goals and implement plans precisely
• Cultivates Innovation: Respectfully challenge the weve always done it this way mentality and explore new ways to achieve desired outcomes

MAKE A CAREER AT CARTERS:
Career Development: Success starts from within and we have several paths from which you can choose to enhance your career evolution. From Carters University to Toastmasters to mentorship programs and more we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin genetics disability age veteran status or any other status protected by federal state or local law.