Analyst, Marketing Insights

Boston, NH - USA

Monthly Salary: $ 59000 - 70000

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Road Scholar is the nonprofit world leader in educational travel for older adults. Our mission is to inspire adults to learn discover and travel. With thousands of programs across the globeincluding in-person online and on the waterwe believe curiosity is the key to a well-lived life.

At Road Scholar we are committed to fostering a culture of inclusivity and belonging. We believe that by valuing a wide range of perspectives and experiences we create a stronger more innovative organization that reflects the communities we serve.

In addition we are dedicated to bringing an environmentally sustainable organization. From the way we design our programs to how we operate as a team we are striving to reduce our environmental impact and create a positive legacy for future generations.

About the role...

The Analyst Marketing Insights will play a key role in connecting marketing strategy with measurable results. This position bridges the gap between multiple marketing and communications teamssuch as partnerships video web PR social and writingby developing reporting and delivering clear actionable insights from complex data. This person will turn analytics into compelling stories that drive smarter decisions across channels.

The ideal candidate is curious self-motivated and skilled at transforming diverse data sources into meaningful narratives. They thrive in a collaborative good-natured and flexible workplace culture while working independently to meet deadlines and uncover new opportunities.

Road Scholar offers a remote-first work environment. The compensation range for this exempt level salaried position is $59000 - $70000 based on experience.

In this role you will...

Audit and maintain reporting needs across Marketing & Communications
Work with the data warehouse team to create new attributes and metrics to support evolving reporting needs
Build and present performance reports that drive strategy and decision-making to key stakeholders
Develop integrated reports from multiple data sources to assess the performance of existing partnerships and quantify the potential value of new partnership opportunities
Develop audience demographic breakdowns to support media pitches and campaign targeting
Implement campaign tracking for PR efforts and measure traffic generated from media mentions
Support social media teams by building reports that assess reach engagement and conversion performance across platforms
Report on blog traffic and engagement; identify content opportunities to expand reach
Measure video performance across channels and recommend format or platform optimizations
Partner with the web and digital marketing teams to evaluate performance of paid campaigns organic traffic and on-site enrollment conversions
Develop KPIs and reporting for private group initiatives and Lifelong Learning Institutes (LLIs) to track performance and identify growth opportunities
Produce and maintain reports to evaluate engagementincluding new adds reactivations and raffle resultsfrom Ambassador presentations and other in-person events
Fulfill ad-hoc data requests and support special projects as needed

Were seeking...

Bachelors degree in quantitative field (e.g. marketing business economics mathematics)
2-3 years of analytics experience required preferably in marketing
Proficiency in data visualization and business intelligence tools (e.g. Strategy formerly MicroStrategy Google Analytics)
Strong Excel skills; familiarity with SQL is a plus
Excellent communication skills with ability to present findings clearly to non-technical stakeholders
Highly organized detail-oriented and able to manage multiple projects with competing deadlines
Self-motivated with ability to stay focused while performing independent work in a remote environment
A collaborative mindset and the ability to work across diverse teams

For serious consideration please submit a cover letter with your resume telling us why youre interested in the position.

Why join the Road Scholar Team...

We offer a competitive compensation and benefits package!

Medical Dental and Vision Insurance (with a substantial employee subsidy!)
403(b) Retirement Plan with a company match of 5% after 1 year of employment!
Up to 20 days of PTO annually accrued every payroll cycle
Enjoy a paid week off in addition to your PTO at the end of December to enjoy the holiday season!
A generous employee discounts on our programs
Access to obtain a membership
As a Road Scholar employee you can opt-in to receive an IATA membership
We take professional development seriously which is why we provide LinkedIn Learning access to all employees amongst other professional development opportunities
Thats right were fully remote!
To learn moreabout our benefits offerings check us out at Opportunity Employer
Road Scholar supports diversity in our staff participants and programs. An Equal Opportunity Employer Road Scholar values and supports individual differences and strives to create an environment that contributes to the success of both the individual and the organization. As an Equal Opportunity Employer we consider applicants for all positions without regard to race color religion gender national origin age sexual orientation pregnancy illness marital or veteran status or disability or any other status protected by applicable law.
Cybersecurity
At Road Scholar we are committed to cybersecurity and to providing a safe experience for job seekers. All official communication regarding employment opportunities will come exclusively via email from the official Road Scholar domain or from our applicant tracking system URL . We never conduct interviews through texting applications or instant messaging platforms. If you receive an employment offer or other correspondence from an individual at Road Scholar you have not met or from a non-Road Scholar email domain it may be a phishing attempt.

Required Experience:
IC

About the role...

Road Scholar offers a remote-first work environment. The compensation range for this exempt level salaried position is $59000 - $70000 based on experience.

In this role you will...

Audit and maintain reporting needs across Marketing & Communications
Work with the data warehouse team to create new attributes and metrics to support evolving reporting needs
Build and present performance reports that drive strategy and decision-making to key stakeholders
Develop integrated reports from multiple data sources to assess the performance of existing partnerships and quantify the potential value of new partnership opportunities
Develop audience demographic breakdowns to support media pitches and campaign targeting
Implement campaign tracking for PR efforts and measure traffic generated from media mentions
Support social media teams by building reports that assess reach engagement and conversion performance across platforms
Report on blog traffic and engagement; identify content opportunities to expand reach
Measure video performance across channels and recommend format or platform optimizations
Partner with the web and digital marketing teams to evaluate performance of paid campaigns organic traffic and on-site enrollment conversions
Develop KPIs and reporting for private group initiatives and Lifelong Learning Institutes (LLIs) to track performance and identify growth opportunities
Produce and maintain reports to evaluate engagementincluding new adds reactivations and raffle resultsfrom Ambassador presentations and other in-person events
Fulfill ad-hoc data requests and support special projects as needed

Were seeking...

Bachelors degree in quantitative field (e.g. marketing business economics mathematics)
2-3 years of analytics experience required preferably in marketing
Proficiency in data visualization and business intelligence tools (e.g. Strategy formerly MicroStrategy Google Analytics)
Strong Excel skills; familiarity with SQL is a plus
Excellent communication skills with ability to present findings clearly to non-technical stakeholders
Highly organized detail-oriented and able to manage multiple projects with competing deadlines
Self-motivated with ability to stay focused while performing independent work in a remote environment
A collaborative mindset and the ability to work across diverse teams

For serious consideration please submit a cover letter with your resume telling us why youre interested in the position.

Why join the Road Scholar Team...

We offer a competitive compensation and benefits package!

Medical Dental and Vision Insurance (with a substantial employee subsidy!)
403(b) Retirement Plan with a company match of 5% after 1 year of employment!
Up to 20 days of PTO annually accrued every payroll cycle
Enjoy a paid week off in addition to your PTO at the end of December to enjoy the holiday season!
A generous employee discounts on our programs
Access to obtain a membership
As a Road Scholar employee you can opt-in to receive an IATA membership
We take professional development seriously which is why we provide LinkedIn Learning access to all employees amongst other professional development opportunities
Thats right were fully remote!
To learn moreabout our benefits offerings check us out at Opportunity Employer
Road Scholar supports diversity in our staff participants and programs. An Equal Opportunity Employer Road Scholar values and supports individual differences and strives to create an environment that contributes to the success of both the individual and the organization. As an Equal Opportunity Employer we consider applicants for all positions without regard to race color religion gender national origin age sexual orientation pregnancy illness marital or veteran status or disability or any other status protected by applicable law.
Cybersecurity
At Road Scholar we are committed to cybersecurity and to providing a safe experience for job seekers. All official communication regarding employment opportunities will come exclusively via email from the official Road Scholar domain or from our applicant tracking system URL . We never conduct interviews through texting applications or instant messaging platforms. If you receive an employment offer or other correspondence from an individual at Road Scholar you have not met or from a non-Road Scholar email domain it may be a phishing attempt.

Required Experience:
IC

Key Skills

Loyalty Marketing
Marketing
Google Analytics
Pardot
Attribution Modeling
Pivot tables
Salesforce Marketing Cloud
Data Visualization
Tableau
Customer Segmentation
Market Research
Analytics

Apply Now

About Company

Road Scholar

Not-for-profit creator of experiential travel opportunities all over the world for age 50+ Group or solo packages include lodging, meals, & expert-guided educational tours. Educational Adventures. 2023 & 2024 Enrolling Now. Non-Profit Organization.

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