Growth Marketing Specialist
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Job Location:
Wolfeboro, NH - USA
Monthly Salary:
$ 42000 - 48000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Goodhue Boat Company is growing and we are looking for driven enthusiastic and talented individuals to join our team and grow with us! Goodhue is a family-oriented company that values diversity gender equality open lines of communication and believes in developing employees to their fullest potential.
Were looking for a Growth Marketing Specialist to join our growing team and help us focus on lead nurture marketing automation and funnel optimization turning initial interest into engaged sales-ready opportunities.
Partnering closely with sales the Growth Marketing Specialist will design and execute targeted email campaigns manage CRM workflows develop mid-funnel content and track performance metrics that demonstrate marketings direct impact on revenue.
Responsibilities:
- Email Marketing & Nurture Campaigns: Build and manage segmented nurture flows (drip seasonal trigger-based) create A/B tests for subject lines content and CTAs to improve engagement & develop re-engagement campaigns for cold or inactive leads.
- Marketing Automation & CRM Optimization: Set up and manage workflows in HubSpot/Salesforce (or your CRM) implement behavior-based triggers (downloads event sign-ups web visits) & ensure clean data hygiene tagging and lead scoring systems.
- Content & Funnel Development: Identify and fill mid-funnel content gaps (guides case studies comparison sheets) collaborate with events/brand marketing to repurpose assets for nurture journeys & align landing pages ads and emails for consistent customer journeys.
- Analytics & Reporting: Track and report on funnel KPIs: lead-to-MQL conversion MQL-to-SQL rate influenced pipeline/revenue build dashboards to show nurture impact on sales outcomes & recommend optimization strategies based on performance data.
- Sales Alignment & Support: Work with sales teams to define qualification criteria and feedback loops & deliver sales-enablement content aligned with nurture stages.
- Cross-Channel Consistency: Coordinate nurture messaging with paid ads organic and in-person events & maintain consistent tone and branding across all marketing touchpoints.
- Social Media Oversight: Oversee location-based social media accounts providing guidance and recommendations to location general managers. Create and post content to the corporate social media accounts on a regular basis.
Qualifications:
- 35 years of digital marketing experience preferably in multi-location retail lifestyle or consumer-facing industries preferred.
- Proficiency in Meta Business Suite SEO tools Constant Contact & Salesforce.
- Strong collaboration skills to work cross-functionally with sales events and leadership.
- Experience analyzing campaign data and turning insights into strategy.
- Self-starter with the ability to manage multiple priorities in a fast-paced environment.
- Strong time-management and problem-solving skills.
- Ability to work as a team or independently.
Salary & Schedule:
- $42000- $48000 based on experience.
- Full-Time Year-Round.
- Monday-Friday schedule with weekends as needed.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Job Description: We are seeking a Full-Time Marine Mechanic to join our team in delivering exceptional customer service and crafting a distinctive and memo...
