Vice President of Marketing

Culver, CA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Qualifications:

Ideal Profile
10 years of senior marketing leadership in beauty specialty retail or prestige consumer brands
Strong track record of innovation and product launch management in the U.S.
Deep expertise in go-to-market execution from strategy through in-market delivery
Experience with portfolio/channel expansion and specialty retail sell-in
Financial acumen to manage multi-million USD budgets
Ability to step quickly into a matrixed global regional organization
Collaborative results-driven leadership style with excellent communication skills

Responsibilities:

Fractional / Interim VP of Marketing Schwarzkopf Professional US
Objective
Provide senior marketing leadership and continuity during maternity leave coverage. Ensure seamless execution of innovation launches go-to-market campaigns and portfolio expansion across professional and specialty retail channels.

Key Responsibilities:

Specialty Retail & Professional Launches
Drive go-to-market planning and execution for new product introductions across Sephora Ulta Amazon and Hair Pro Channels.
Innovation Leadership
Partner with global/regional R&D and brand teams on development of innovation for the U.S. market and bring new products to life with consumer and professional relevance.
Go-to-Market Strategy
Translate pipeline into launch calendars marketing strategies sell-in tools and in-store activation.
Portfolio Expansion
Roll out existing product portfolio into new customers and channels ensuring tailored positioning and activation.
Budget & Campaign Phasing
Oversee marketing budget allocation marketing activations phasing and ROI tracking to maximize resource efficiency and deliver turnover and profitability targets.
Cross-Functional Leadership
Align with Sales Education Events and Digital to ensure consistent execution and strong customer impact.
Team Support & Guidance
Provide direction and prioritization for to ensure focus on high-impact initiatives.

Comments/Special Instructions
Hybrid
Duration: Temporary / Fractional role (approx. 4 6 months flexible engagement model)