Product Marketing Specialist (B2BDTC) Behavioral Health Solutions Hybrid

Cigna Healthcare Solutions Product Marketing Specialist (lead analyst level)

POSITION SUMMARY

Marketing professional aligned to Cigna Healthcares Behavioral Health Solutions portfolio who drives development of a differentiated value story and closely collaborate with Product Sales and other business leaders.

This role requires business-to-business (B2B) and direct-to-consumer (DTC) experience for product marketing launch/maintenance value propositions positioning statements features benefits reasons-to-believe KPIs and clinical outcomes and competitive intelligence that will inform solutions-related addition this role supports development of core content for our Cigna Healthcare Behavioral Health Solutions business which includes capabilities overviews sell sheets and more. It will also include messaging guidance to inform other content creators on how to position our offerings while de-positioning those of our competitors.

Candidate will participate in content development across a suite of solutions in collaboration with internal partners and enable understanding of that content to other areas of marketing disciplines such as campaigns thought-leadership B2B and B2C lifecycle marketing and sales enablement. Candidate will possess ability to translate business objectives and impacts into compelling B2B and DTC marketing content and messages.

Reporting to Behavioral Health Solutions Senior Advisor this role requires a strategic mindset ability to collaborate with business and other matrix partners ability to execute on projects that bring messaging to market and partner with Marketing Centers of Excellence (CoE) in delivery on time and on budget. To be effective in the role the candidate must be able to thrive in a dynamic sometimes ambiguous environment cutting through the clutter to deliver impactful value story(s).

DUTIES AND RESPONSIBILITIES

• Serving as a trusted partner advisor and collaborator to Cigna Healthcare Behavioral Health Solutions product and sales teams and lead development of how Cigna Healthcare Behavioral Health Solutions stack up against our competitors differentiated positioning and how we take them to market.
• Develop a strong understanding of buyers unique challenges and opportunities and position Cigna Healthcare Behavioral Health Solutions offerings to address and solve key healthcare challenges.
• Develop core content on our product capabilities and differentiators in the form of value proposition presentations sell sheets RFP responses case studies video and more.
• Partner with marketing strategy and execution teams on product launch plans and execution ensuring that lead-with products are properly positioned in the marketing communications landscape.
• Design manage and keep up to date strategic solutions catalog and client- and customer- oriented KPIs and clinical outcomes delivered by each of our medical solutions.
• Partner with Marketing Insights CoE strategy and field to stay current on competitor developments.
• Cross functional/matrix management with strong ability to influence others and create accountability to achieve business goals and marketing objectives.
• Develop and nurture a high performance modern marketing culture. Drive a customer-focused culture within Cigna by demonstrating the strategic and financial significance of a business anchored in deep customer client and business partner insights and understanding.

• Demonstrate Cigna values including teamwork and enterprise view and drive a high performance culture
• Other assignments as necessary to deliver on enterprise marketing goals.

Ideal candidates will offer:

• Bachelors degree or equivalent experience
• 4 years of marketing or marketing communications experience in both a business to business (B2B) and direct to consumer (DTC) setting
• Ability to influence direction and action; build and leverage internal relationships
• Goal oriented and personally accountable; resourceful and self-directed
• Adaptable and flexible; open minded innovative and creative seeks out of box solutions
• Open communicator; excellent oral and written communication skills
• Customer focus
• Strategic mindset
• Cultural sensitivity
• Strong interpersonal skills
• Self-motivated
• Able to work under pressure on multiple priorities
• Ability to work from a Cigna Group office 3 days a week as directed by the business

About Cigna Healthcare

Qualified applicants will be considered without regard to race color age disability sex childbirth (including pregnancy) or related medical conditions including but not limited to lactation sexual orientation gender identity or expression veteran or military status religion national origin ancestry marital or familial status genetic information status with regard to public assistance citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama Alaska Arizona Arkansas Delaware Florida Georgia Hawaii Idaho Iowa Kansas Maryland Massachusetts Michigan Nebraska Ohio Pennsylvania Texas Utah Vermont and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances.