Associate Product Manager

Beverly Hills, CA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Alo Yoga is seeking an enthusiastic socially driven associate manager of influencer marketing to join the influencer marketing team. As the associate manager of influencer marketing you will help create and drive the campaign strategy and are responsible for nurturing and maintaining strong relationships with our existing influencer partners while constantly developing and building new relationships through organic influencer outreach.

Ideal candidates will have experience working with fashion fitness or health/ wellness brands. You also have a passion and knowledge of influencer partnerships across all tiers of talent social platforms digital media and the talent management space. The ideal candidate will have the proven ability to manage and develop relationships across the social influencer landscape and will assist in the development of campaigns that fit within larger 360-degree integrated campaigns. This position requires strong account management and project management skills.

RESPONSIBILITIES

The position requires strong administrative and communications skills an aptitude for multi-tasking and a team player with a positive attitude who can effectively work across internal functions
You have a true passion for and understanding of influencer marketing emerging digital platforms and how they can be leveraged as part of a brands growth strategy
Thorough understanding and experience in influencer social analytics related to the selection and evaluation of the right influencers to meet campaign objectives
Knowledgeable about the intersection of earned owned and paid media
3 more years of experience in the Influencer Marketing space (agency preferable)
Experience running sizable influencer campaigns with budgets ranging from $5K to $250K from start to finish including managing approximately 40 influencers simultaneously across Instagram TikTok Youtube and more
Expertise in pricing or scoping influencer programs for campaigns from start to finish
Digital fluency - confident in speaking to and educating about the rapidly changing digital landscape including platforms technology and influencer innovations
Ability to assess a brands overall marketing mix and develop scaled multidimensional focused influencer programs including paid activations on influencer content
Strong relationships with talent representation and influencer networks
A basic understanding of paid media as it pertains to the utilization of influencer content
Experience using platforms such as CreatorIQ Tribe Pixlee and/or launch metrics

QUALIFICATIONS:
Crafting of end-to-end full-scale influencer campaigns that support brand initiatives objectives and KPIs fully owning plans and smaller event activations
Support in the day-to-day account management including building Dressing docs the review of influencer trackers reports recaps filing images UGC social content call agendas invoices payments renewals budget management etc
Research locate and engage potential influencers across all channels to build a pipeline of talent
Manage the development of influencer creative briefs for photo/video shoots and be available to staff on-site if needed at Alo HQ
Oversee planning and executing of influencer events that coordinate with branded initiatives and offer organic content opportunities for partners and consumers
Curate guest lists for influencer events: oversee outreach negotiation contracting and assist with post approvals
Ability to develop recap materials following campaign execution to measure and evaluate value including ROI and performance metrics
Develop and maintain ongoing relationships with influencers and content creators
Identify and present influencer capabilities for new and/or existing influencer partners
Provide direction on end-end influencer marketing campaigns for organic and paid influencer partners
Partner with cross-functional stakeholders in the business to deliver strategy and identify areas of growth or opportunity

RESPONSIBILITIES

The position requires strong administrative and communications skills an aptitude for multi-tasking and a team player with a positive attitude who can effectively work across internal functions
You have a true passion for and understanding of influencer marketing emerging digital platforms and how they can be leveraged as part of a brands growth strategy
Thorough understanding and experience in influencer social analytics related to the selection and evaluation of the right influencers to meet campaign objectives
Knowledgeable about the intersection of earned owned and paid media
3 more years of experience in the Influencer Marketing space (agency preferable)
Experience running sizable influencer campaigns with budgets ranging from $5K to $250K from start to finish including managing approximately 40 influencers simultaneously across Instagram TikTok Youtube and more
Expertise in pricing or scoping influencer programs for campaigns from start to finish
Digital fluency - confident in speaking to and educating about the rapidly changing digital landscape including platforms technology and influencer innovations
Ability to assess a brands overall marketing mix and develop scaled multidimensional focused influencer programs including paid activations on influencer content
Strong relationships with talent representation and influencer networks
A basic understanding of paid media as it pertains to the utilization of influencer content
Experience using platforms such as CreatorIQ Tribe Pixlee and/or launch metrics

QUALIFICATIONS:
Crafting of end-to-end full-scale influencer campaigns that support brand initiatives objectives and KPIs fully owning plans and smaller event activations
Support in the day-to-day account management including building Dressing docs the review of influencer trackers reports recaps filing images UGC social content call agendas invoices payments renewals budget management etc
Research locate and engage potential influencers across all channels to build a pipeline of talent
Manage the development of influencer creative briefs for photo/video shoots and be available to staff on-site if needed at Alo HQ
Oversee planning and executing of influencer events that coordinate with branded initiatives and offer organic content opportunities for partners and consumers
Curate guest lists for influencer events: oversee outreach negotiation contracting and assist with post approvals
Ability to develop recap materials following campaign execution to measure and evaluate value including ROI and performance metrics
Develop and maintain ongoing relationships with influencers and content creators
Identify and present influencer capabilities for new and/or existing influencer partners
Provide direction on end-end influencer marketing campaigns for organic and paid influencer partners
Partner with cross-functional stakeholders in the business to deliver strategy and identify areas of growth or opportunity