Digital Marketing Manager

Location: Fort Washington PA (Hybrid Philadelphia Area)
Compensation: Up to $90000 DOE
Benefits: 401K Dental Insurance Medical Insurance Vision Insurance
Work Model: Hybrid minimum 3 days per week in-office
Employment Type: Full-Time

About G-Squared Partners:
G-Squared Partners is a specialized advisory and consulting firm that partners with middle-market and growth-oriented organizations to drive operational improvement strategic transformation and long-term value creation. Our team works closely with executive leadership to solve complex business challenges through data-driven insights disciplined execution and trusted partnerships.
We operate in a high-integrity relationship-driven environment where results matter collaboration is essential and professionals are empowered to take ownership of their work. As we continue to grow we are investing in marketing capabilities that strengthen our brand support business development and create measurable impact across the firm.

Role Overview:
The Digital Marketing Manager supports G-Squared Partners growth strategy by leading digital marketing communications and business development support initiatives that drive measurable pipeline impact and brand visibility.
This role works closely with firm leadership and internal stakeholders and owns execution across digital campaigns content and HubSpot operations. The ideal candidate brings strong B2B marketing experience and is comfortable operating in a professional services relationship-driven environment.
This is a hybrid position based in the Philadelphia area requiring at least three (3) days per week in the Fort Washington office.

Key Responsibilities:
1) Growth Strategy & Performance

• Support and execute the firms strategic growth and go-to-market initiatives.
• Translate business objectives into integrated marketing plans with defined targets (brand awareness lead generation pipeline contribution).
• Track marketing performance and ROI; deliver clear actionable reporting to leadership.

2) Digital Marketing & Demand Generation (HubSpot-Led)

• Own HubSpot as the core marketing and sales platform including database growth segmentation workflows lead scoring nurturing and lifecycle management.
• Plan and execute inbound and outbound campaigns (email landing pages webinars paid and organic initiatives) in partnership with an outsourced marketing team.
• Track and optimize engagement and funnel metrics including MQL-to-SQL conversion.
• Maintain and enhance the firms website and blog.
• Coordinate social media strategy and posting cadence with internal and external partners.

3) Content & Communications

• Support content initiatives including publishing optimization and site architecture.
• Manage the communications calendar with outsourced partners to ensure a consistent brand voice.
• Support PR initiatives such as press releases award submissions and speaking opportunities.

4) Business Development & Partner Support

• Maintain a clean accurate marketing and sales pipeline in HubSpot for leadership visibility and forecasting.
• Coordinate webinars events and sponsorships from planning through follow-up.
• Conduct prospect and market research to support targeting and competitive positioning.
• Provide HubSpot training and support for internal users including executives and administrative staff.

Qualifications & Experience:

• Bachelors degree in Marketing Communications Business or a related field.
• B2B marketing experience is required.
• 35 years of hands-on HubSpot experience (Marketing Sales Content Hub CRM workflows).
• HubSpot certifications strongly preferred.
• 36 years of digital marketing experience ideally within professional services consulting or advisory environments.
• Proven ability to execute campaigns that generate measurable leads and pipeline.
• Strong writing editing and executive communication skills.
• Excellent project management and prioritization abilities.
• Analytical mindset with confidence interpreting dashboards and performance data.
• Advanced proficiency in Microsoft Office (PowerPoint Excel Word).
• Bonus skills: Canva or Adobe tools basic video editing webinar production.

Alternate Titles:

• Marketing Manager
• Digital Marketing & Growth Manager
• Marketing Operations Manager
• Demand Generation Manager
• Professional Services Marketing Manager

Keywords for SEO: Digital Marketing Manager HubSpot Marketing Marketing Manager Philadelphia Fort Washington PA Jobs Hybrid Marketing Role Professional Services Marketing Demand Generation Marketing Operations CRM Marketing Lead Generation Pipeline Marketing Consulting Marketing

We are proud to be an equal opportunity employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.