eCommerce & Digital Marketing Manager

E-commerce Strategy and Execution:

• Develop and implement e-commerce strategies by defining the companys online sales goals in line with Nameplates strategies

• Oversee the companys e-commerce platform(s) including marketplaces online storefronts and mobile apps.

• Set targets for online sales and co-work with Brand Manager in implementing strategies to achieve the targets.

• Manage Ford Vietnam Website including performance tracking & optimization

• Optimize website performance running targeted marketing campaigns and collaborating with sales teams.

Digital Marketing:

• Manage all owned digital marketing channels including website social channels CRM including search engine optimization (SEO) social media marketing email/sms marketing.

• Manage allocate resources effectively track digital marketing performance.

• Monitor key metrics such as website traffic conversion rates and social media engagement.

Content Creation and Management:

• Manage content calendars:Plan and schedule content across multiple channels to ensure a consistent and impactful brand message.

• Collaborate with sales marketing product development and IT teams to ensure alignment and effective execution of e-commerce and digital marketing strategies.

• Present data insights and recommendations to management keeping them informed about the progress of e-commerce and digital marketing initiatives.

Stay Up-to-Date with Industry Trends:

• Keep update to date on the latest developments of e-commerce digital marketing.

• Evaluate and adapt strategies to stay ahead of the curve and maximize the impact of e-commerce and digital marketing efforts.

Tasks to do by Central/Regional team:

• Website technical support by Central Team

• eCommerce technical support by Central Team

• Monthly review on Social Performance by IMG Central Team evaluation and recommendation

Education & Experience:

• A bachelors degree in Business Administration Marketing Sales or a related field is typically required. A masters degree can be an advantage.

• Minimum of 5-7 years of progressive experience in marketing sales or a related field within a fast-paced dynamic industry (e.g. consumer goods manufacturing logistics) preferably in the automotive sector.

Key Skills & Competencies:

• Understanding of all aspects of digital marketing and eCommerce platform.

• Understanding of Vietnamese consumers buying behavior in automotive industry

• Strategic thinking and analytical skills for conducting market research and competitive analysis.

• Communication & Presentation Skills: Excellent written and verbal communication skills with the ability to articulate ideas clearly concisely and persuasively to various audiences.

• Attention to Detail: Highly detail-oriented with a commitment to accuracy and precision in all aspects of work

• Software Proficiency: Advanced proficiency in Microsoft Office Suite (Excel PowerPoint Word) and relevant sales and marketing software.

Industry & Market Knowledge:

• Basic knowledge on automobile industry market segmentation

• Up-to-date knowledge of industry trends competition and Vietnamese governments policies in auto industry

Personal Attributes:

• Proactive results-oriented and driven to succeed in a fast-paced environment.

• Strong work ethic with the ability to work independently and as part of a team.

• Excellent interpersonal skills with the ability to build and maintain strong relationships with internal and external stakeholders