Sr. Manager, Journey Orchestration & Advanced Email Capabilities Fidelity Institutional and Asset Management Marketing
Sr. Manager, Journey Orchestration & Advanced Email Capabilities Fidelity Institutional and Asset Management Marketing
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$ 85000 - 143000
1 Vacancy
Job Description
Job Description:
The Role
Are you passionate about building and delivering the best digital channel experience Do data-informed decisions fuel the strategies you develop Join the Marketing Automation & Lead Management team to build and automate journeys using real-time personalization that provide relevant and timely content to our audiences. Blend your email expertise with a test and learn approach to drive engagement and deliver optimized experiences to our clients.
The Expertise and Skills You Bring
Apply journey orchestration platforms and technologies (CDP Salesforce Marketing Cloud analytics) to build and automate journeys and event-based triggers segmentation and real-time personalization
Deep understanding of marketing automation and multichannel lead generation strategies and expertise in building omnichannel journey workflows
Experience working in Salesforce Marketing Cloud or similar marketing automation tool and with Salesforce CRM
Collaborate with key partners across marketing in journey orchestration planning
Identify and advocate for advancements in automation capabilities to drive productivity and client satisfaction
Understand data sources to integrate with systems ensuring a unified view of customer interactions
Understand and demonstrate the latest capabilities in marketing automation marketing journey builder and the connection between digital marketing and lead cultivating
Maintain an open and collaborative test and learn approach across marketing channels with an emphasis on optimizing content tactics and channel mix to improve business outcomes
Maintain oversight of all journeys to ensure they are operational and performing as expected
Document and optimize data flow through systems guiding the integrations between SFMC and CRM systems
Partner with marketing effectiveness marketing analytics and sales support teams to establish shared marketing-sales performance reporting
Integrity and purpose with a strong sense of accountability owning successes and failures
Exceptional organizational skills consistently setting and meeting deadlines prioritizing or re-prioritizing and using outstanding judgement in engaging collaborators and senior resources
Note: Fidelitywill not provide immigration sponsorship forthis position.
The Team
The Email Strategy & Operations team is part of the Fidelity Institutional (FI) & Asset Management Marketing Digital Engagement team with a focus on delivering industry leading client experiences through our digital channel innovation. We are focused on keeping clients and prospects engaged with our content and building positive brand recognition. We are committed to building a team culture where individuals can grow and flourish.
The base salary range for this position is $85000-$143000 per year.Placement in the range will vary based on job responsibilities and scope geographic location candidates relevant experience and other factors.
Base salary is only part of the total compensation package. Depending on the position and eligibility requirements the offer package may also include bonus or other variable compensation.
Please be advised that Fidelitys business is governed by the provisions of the Securities Exchange Act of 1934 the Investment Advisers Act of 1940 the Investment Company Act of 1940 ERISA numerous state laws governing securities investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations including FINRA among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.
Most roles at Fidelity are Hybrid requiring associates to work onsite every other week (all business days M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.
Certifications:
Category:
MarketingRequired Experience:
Manager
Employment Type
Full-Time
