Director, Digital Strategy & Content Engine
Director, Digital Strategy & Content Engine
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Job Description
Job Description
Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World and that takes a certain kind of person and teams who care about making a difference. Here youll bring your professional expertise talent and drive to building and managing our portfolio of iconic ground-breaking this role youll help us deliver better care for billions of people around the world. It starts with YOU.
The Director Digital Strategy and Content Engine will lead the development and execution of our owned digital strategy and corporate content distribution strategy. This leader will oversee the development of strategic digital content from creation to dissemination across a broad array of LinkedIn Instagram Facebook X etc. and build global insights and analytics to drive data-based decisions and innovation (e.g. keeping pulse on whats next by building relationships with partners like LinkedIn). This role will also be responsible for building the Content Engine a content distribution model designed to drive reach and visibility of the company content towards measurable outcomes globally and locally.
In this role you will:
- Lead development of digital engagement strategy and implement best-in-class channel strategy to expand target audience reach and build the companys reputation.
- Use insights and data to drive decision-making and improve effectiveness of external digital communication programs including social listening social media interaction and engagement analytics
- Serve as an expert and strategic partner to other functions within GCA
- Design a content distribution model to amplify best-in-class multimedia storytelling utilizing owned social media channels paid social
- Manage the planning development design creation production distribution and measurement of content across all company digital and social channels (owned and paid).
- Ensure timely publication of diverse social content optimizing across social media channels.
- Maintains knowledge on current and emerging communications trends and digital technologies identify opportunities and assesses the impact build relationships with external partners like LinkedIn
- Supervise writers and editors to ensure all content is on-brand consistent in style and optimized for search and all distribution channels; ensure writers and editors are working to best practices in grammar messaging writing and style. Review and proofread major digital content social media content advertisements and website copy
- Maintain ownership of the quality and consistency of web standards content and structure for the corporate brand leveraging the company brand and style guidelines for all website communications
About Us
Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brandsand so does the rest of the fact millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldnt exist without talented professionals like you.
At Kimberly-Clark youll be part of the best team committed to driving innovation growth and impact. Were founded on more than 150 years of market leadership and were always looking for new and better ways to perform so theres your open door of opportunity. Its all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability inclusion wellbeing and career development.
You love what you do especially when the work you do makes a difference. At Kimberly-Clark were constantly exploring new ideas on how when and where we can best achieve results. When you join our team youll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles youll focus on winning with consumers and the market while putting safety mutual respect and human dignity at the center. To succeed in this role you will need the following qualifications:
- Bachelors degree required; Advanced degree preferred; 10 years of experience as a respected leader in multi-channel content creation. Proven track record in leading digital strategy at a large global organization is required.
- Digitally savvy and experienced with a required and demonstrated comfort level working with data metrics and emerging technologies.
- Possess expert presentation and communication skills and communicate complex technical concepts to a non-technical audience.
- Deep familiarity with a range of online campaigning tools tactics and strategies. Familiarity with AP style/editorial best practices; excellent editing grammar and copyediting skills. Strong writing skills
- Previous experience leading a team specifically related to process project management or production.
- Superior oral and written communication skills; ability to liaise with a wide variety of internal and external stakeholders; Experience working in a global function and a matrix environment.
Total Benefits
Here are just a few of the benefits youd enjoy working in this role for Kimberly-Clark. For a complete overview see .
Great support for good health with medical dental and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center occupational health nurse and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness injury or other unexpected events.
Additional programs and support to continue your education adopt a child relocate or even find temporary childcare.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime please check out the careers website.
And finally the fine print.
For Kimberly-Clark to grow and prosper we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world which is why we seek to build a workforce that encompassesthe experiences of our you bring your original thinking to Kimberly-Clark you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status sexual orientation gender identity age pregnancy genetic information citizenship status or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties responsibilities and skills required for this position.
Employment is subject to verification of pre-screening tests which may include drug screening background check and DMV check.
Veterans and members of the Reserve and Guard are highly encouraged to apply.
This role is available for local candidates already authorized to work in the roles country only. Kimberly-Clark will support in-country relocation for the chosen candidate for the role.
#LI-Hybrid
Grade 6/M4: Grade level and / or compensation may vary based on location/country
Salary Range:USDAt Kimberly-Clark pay is just one aspect of our total rewards package which also includes a variety of benefits and opportunities to achieve thrive and grow. Along with base pay this position offers eligibility for a target bonus and a comprehensive benefits suite including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors such as location role skills performance and experience. Please note that the stated pay range applies to US locations only.Primary Location
USA-IL-ChicagoAdditional Locations
USA-TX-DallasWorker Type
EmployeeWorker Sub-Type
RegularTime Type
Full timeRequired Experience:
Director
Employment Type
Full-Time
