Senior Director, Social Media Northern Europe

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

About the Role

This role is more than regionalits cultural strategic and central to our global presence. As Senior Director Social Media you will define and lead our social media vision across the region shaping how our brands show up engage audiences and drive impact in Northern Europe.

Based in London youll lead local social strategy while influencing global marketing efforts to ensure resonance with local consumers across UKI and Nordics. From driving innovative TikTok campaigns in UK to forging influencer partnerships in Oslo this role combines creative excellence cultural nuance and performance marketing.

Youll act as the voice of the consumer in Northern Europeguiding content elevating storytelling and fueling both community and commercial growth.

What Youll Do

Regional & Cross-Market Strategy

• Develop and execute a regional social media strategy aligned with brand and business goals.

• Serve as the cultural and social media authority for the France & Benelux markets within global marketing conversations.

• Ensure local strategies are embedded in product launches marketing activations and brand campaigns.

• Partner with EMEA and global teams to connect with French- and Dutch-speaking consumers more effectively.

• Promote socials strategic value internally and build alignment across regional stakeholders.

Content & Platform Leadership

• Oversee content and community presence across all major platforms (Instagram TikTok YouTube LinkedIn etc.).

• Adapt global campaigns to the local context and lead development of region-first initiatives.

• Identify and activate platform trends creator partnerships and influencer strategies with cultural relevance.

• Define best practices and content guidelines for France & Benelux ensuring brand consistency and innovation.

Measurement & Insights

• Set and monitor KPIs across markets optimizing content and strategy for engagement reach and ROI.

• Use social listening and trend analysis to surface insights and influence broader brand and media strategy.

• Partner with analytics teams to track performance and contribute regional learnings to global dashboards.

Team & Collaboration

• Lead and grow in-house and agency social teams across Northern Europe.

• Work cross-functionally with regional Marketing PR Media Creative and Sales to align and activate campaigns.

• Represent the region in global marketing and social media forums advocating for culturally attuned strategies.

What You Bring

• 10 years in social media digital marketing or content strategy with strong experience in Northern Europe markets.

• Deep understanding of platform dynamics regional consumer behavior and local influencer ecosystems.

• Fluent in English; Scandinavian languages is a strong plus.

• Experience operating in matrixed international organizations.

• Strong leadership storytelling and communication skills with a consumer-centric mindset.

• Proven track record of developing culturally resonant content and high-impact social campaigns.