Business Development Manager, White Claw

About us

Mark Anthony Brands International is an entrepreneurial drinks company built from the ground up by thinking differently innovating and doing the unexpected. Our company is rooted in family values a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers lives. Founded in 1972 weve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands including White Claw Hard Seltzer Mikes Hard Lemonade Cayman Jack Glendalough Whiskey & GinandMás by Messi.

At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do whats right to act like an owner. We are growing a lasting legacy where people come first.

Location

This is a remote field-based role that includes regular travel (up to 34 days per week) across New South Wales primarily focused on Sydney including the Eastern Suburbs Inner West and Northern Beaches. Extensive regional travel is not required.

What Youll Do:

As our new Business Development Manager White Claw for New South Wales you will take ownership of retail and on-premise accounts across the state driving customer engagement distribution and sales growth. You will be responsible for delivering commercial success across the Mark Anthony Brands Australia portfolio including the iconic White Claw brand and our new-to-world sports hydration drink MAS by Messi. With a strong focus on new business development and brand activation you will expand outlet coverage execute impactful promotional and events programs and build lasting customer relationships to strengthen our portfolios presence in the New South Wales market.

Additional key responsibilities include:

• Manage and grow retail and on-premise accounts across New South Wales delivering volume profitability and sustainable sales growth.

• Develop and execute journey plans (monthly fortnightly weekly daily) to maximize customer engagement and sales opportunities.

• Build strong relationships with key stakeholders across national independent and on-premise accounts to drive long-term business partnerships.

• Lead execution of promotional and pricing plans ensuring compliance with national agreements and local alignment.

• Drive distribution of core SKUs and new product developments (NPDs) across retail and on-premise channels securing incremental space and visibility.

• Develop and implement a local events and sampling plan including two tastings per week to build brand awareness and trial.

• Partner with internal teams (Sales Marketing Logistics Finance and Brand) to ensure seamless campaign delivery and accurate state forecasting.

• Track and report on key KPIs including volume growth profitability forecast accuracy ROI (Return on Investment) from events and execution of promotional activity.

What Youll Bring:

• Bachelors degree in Commerce Marketing Business or a related field.

• 3 years experience in Liquor / Alcohol sales managing National or Key Accounts.

• Strong commercial acumen with demonstrated ability to deliver volume profit and growth targets.

• Proven selling negotiation and objection-handling skills with a hunter mentality and track record of capturing new business.

• Experience planning and executing events activations and in-store/on-premise promotions to build brand visibility and trial.

• Full clean drivers license and willingness to travel 3-4 days per week including overnight stays as needed.

Who you are

• Hunter mentality with robust commercial acumen.
• Strong collaboration teamwork and relationship building skills across multiple levels and functions in an organization.
• Ability to operate at both a strategic and executional level; ideate and directly execute.
• Drive growth & outcomes; activate complex work enlist others effectively anticipate and remove roadblocks. Move at pace.
• Have a positive proactive can do attitude and an ambitiously curious mindset to be the best in your craft.
• Promote ideas & curiosity; adding to your expertise effectively articulates change offers ideas and solutions.
• Actively care & develop; championing our culture and cultivating trust.
• Excellent communicator compelling storyteller and fascinated by consumer behavior.

We thank all candidates for their curiosity about Mark Anthony Brands and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process please contact your Recruiter.

At Mark Anthony Brands we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day connecting our global organization across all business units roles and locations. We are:

Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.â

Ambitiously Curious
We stay curious dreaming big and navigating the unknown with an enduring belief in better.ââ

Made With Humility
We bring humility authenticity fun and support to every collaboration and celebrate wins as a team.

Daringly Disruptive
We disrupt the status quo moving fast to seize opportunities and acting scrappyâto stay ahead of industry giants.â

Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Australia.

Required Experience:

Manager