Market Research Analyst
Market Research Analyst
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Job Description
Job DescriptionJ
Job Title: Analyst / Senior Analyst Market Research Reports
To: Senior manager or VP Market Research
Division/Department: Finance / Corporate Strategy
Role Summary
The Senior Analyst Market Research acts as a key voice of the customer delivering actionable insights that shape strategic planning product development go-to-market strategy and marketing efforts across the organization. This role designs executes and analyzes both primary and secondary research to inform business strategy customer success and solution enhancements. Leveraging expertise in both qualitative and quantitative research-including advanced methodologies and statistical analysis-the Senior Analyst translates findings into clear actionable recommendations for senior partnership with the VP this role also contributes to research planning vendor management and stakeholder communication to ensure initiatives deliver measurable business impact.
Primary Responsibilities
- Strategy & Planning (15%)
Partner with the Vice President Market Research and business unit leaders to identify research needs define goals select methodologies and establish project milestones. Develop project plans to ensure timely delivery of research aligned with organizational priorities.
- Research Design & Execution (40%)
Lead the design and execution of market research projects including survey development discussion guide creation programming and management of surveys. Facilitate focus groups and one-on-one interviews and coordinate with internal educator panels and external vendors.
- Analysis & Reporting (40%)
Analyze survey data and qualitative findings using advanced statistical techniques and data analysis tools. Evaluate and synthesize third-party research. Present clear actionable insights to executive and business unit stakeholders ensuring findings support strategic goals and decision-making.
- Team Contribution & Development (5%)
Contribute to the continuous improvement of research methods tools and practices. Support the development of quantitative and analytical skills within the Market Research team.
Education & Experience- Bachelors degree in Business Marketing Statistics Psychology or related field.
- 3 years of market research experience with a strong emphasis on quantitative methods and analytics.
- Demonstrated ability to design and manage large-scale primary research studies (surveys focus groups interviews).
- Proficiency with survey software (e.g. Qualtrics) data analysis tools (Excel R Python AI tools) and presentation software (PowerPoint).
- Track record of synthesizing complex data into actionable insights and presenting recommendations to senior executives.
- Strong communication collaboration and project management skills; proven ability to manage multiple initiatives simultaneously.
- Experience collaborating with both internal and external stakeholders including senior leaders customers and vendors.
Employment Type
Full Time
