Marketing Head- Tokocrypto
Marketing Head- Tokocrypto
Posted on :
03-10-2025
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1 Vacancy
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Job Description
Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100 countries for our industry-leading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Key Responsibilities
- Strategic Leadership:
- Define and execute the overall marketing strategy to position the company as a leading crypto exchange.
- Collaborate closely with the executive team to ensure marketing initiatives align with overall business objectives and drive revenue growth.
- Oversee brand strategy to ensure consistent compelling messaging across all markets and channels.
- Growth & Acquisition
- Lead user acquisition efforts through performance marketing strategic partnerships influencer collaborations and referral programs.
- Develop and implement strategies to increase trading volume liquidity and user engagement.
- Leverage data-driven insights to optimize marketing ROI and maximize customer lifetime value (CLV).
- Community & Ecosystem Development
- Drive global community-building initiatives across online platforms (Discord Telegram X/Twitter) and offline events (meetups conferences).
- Partner with product business development and ecosystem teams to execute co-marketing campaigns and foster ecosystem growth.
- Monitor community sentiment and serve as the voice of the customer within the organization.
- Team Management
- Build mentor and scale a high-performing marketing team including specialists in digital marketing content branding community and partnerships.
- Cultivate a data-driven innovative and collaborative team culture.
- Manage marketing budgets and allocate resources efficiently across functions.
Qualifications
- Minimum 5 years of full stack marketing experiencein crypto fintech financial services or internet companies.
- Strong understanding of local crypto markets blockchain technology and Web3 ecosystem.
- Proven track record of driving user growth brand development and global marketing campaigns.
- Experience leading large-scale digital acquisition performance marketing and community engagement.
- Exceptional leadership communication and cross-functional collaboration skills.
- Data-driven mindset with experience using analytics and marketing automation tools.
- Preferred / Nice-to-HavePrior experience at a crypto exchange wallet DeFi platform or Web3 company.
- Strong industry network across media KOLs and crypto communities.
- Familiarity with regulatory considerations in different markets (AML/KYC advertising restrictions etc.).
- Bilingual English/local language is required to be able to coordinate with overseas partners and stakeholders.
Why Binance
Shape the future with the worlds leading blockchain ecosystem
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle unique fast-paced projects with autonomy in an innovative environment
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application you confirm that you have read and agree to our Candidate Privacy Notice.
Employment Type
Full Time
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