Media & Digital Marketing Manager

Job Description

Do you want to take part of the exciting journey to reach more children with the fantastic LEGO play experience and to develop the LEGO brand in Poland Ukraine &Baltics (PUB) If you are a digital&media expert and want to join to an international marketing team & work on a love brand we have an amazing job opportunity for you!

Core Responsibilities

• Leading digital & offline media execution across the region in communication and media planning
• Deploying the regional media strategy across traditional and digital ecosystem of owned earned and paid channels
• Driving budget decisions for media channels and taking responsibility for budget process
• Playing a key role in local digital marketing activations supporting e-commerce and brick&mortar teams
• Driving content support for our owned digital platforms while looking for the relevant opportunities with partners platforms
• Suggesting non-standard digital activations building coolness of a brand among kids

Play your part in our team succeeding

As a media & digital manager youll be part of 2 people team reporting to Senior Digital Marketing Manager whole under Marketing Department (next to Brand PR/Events Planning & Performance and Trade Marketing sub teams). Youll be responsible for shaping the visibility of LEGO brand in 5 countries Poland Ukraine and Baltic countries. Were searching for a person dedicated not only towards paid but also owned shared (Retail & Ecommerce) and earned marketing (including PR activities).

Do you have what it takes

• Digital marketing experience from agency or premium consumer brand
• Experience working in non-traditional marketing inclusive of influencer video mobile social retail content marketing native advertising etc.
• High level of understanding digital measures and platforms such as Google Analytics Gemius Meta IAS or similar
• Track record of defining digital strategies and complex digital media eco-systems and its successful roll-out
• Strong communication and presentation skills (PPT Excel knowledge)
• Strong analytical skills and business stamina with a proven track record of utilising data to drive business results
• Native Polish and fluent English

#li-ph

Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.

Whats in it for you

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.

Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Childrens Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.