Senior Lifecycle & Marketing Operations Manager
Senior Lifecycle & Marketing Operations Manager
Posted on :
03-10-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
03-10-2025
Job Description
Provi is a leader in the B2B digital marketplace for the wholesale alcohol industry and were seeking a talented Senior Lifecycle & Marketing Operations Manager to join our Marketing Team.
This role is the cornerstone of our marketing teams next phase. You will be responsible for designing executing and optimizing lifecycle programs and marketing operations that drive acquisition conversion and retention. Your work will ensure that go-to-market (GTM) launches ongoing campaigns and communications are flawlessly executed and continually improved. By implementing best-in-class segmentation personalization and automation you will safeguard Provis growth initiatives and unlock new levels of customer engagement and revenue generation.
What Youll Be Doing
- Lifecycle Program Leadership: Architect and manage always-on lifecycle marketing programs including onboarding reactivation retention and win-back campaigns. Ensure these programs are highly segmented and personalized for diverse segments (e.g. bars restaurants liquor stores) and regional markets.
- GTM Execution: Serve as the operational backbone for all GTM launches such as new market entries and strategic partnerships. Develop scalable processes that prevent execution risk and drive seamless campaign rollouts.
- Acquisition & Conversion Optimization: Drive first-order conversion and accelerate the path from sign-up to order by leveraging data-driven segmentation targeted messaging and campaign automation. Monitor and improve key funnel metrics including first-order conversion rate time-to-first-order and searcher-to-orderer conversion.
- Email & Channel Operations: Oversee the creation delivery and optimization of all lifecycle email communications including onboarding series seasonal promotions newsletters product updates and re-engagement campaigns. Ensure messaging is actionable relevant and drives both direct and indirect conversions.
- Marketing Operations & Technology: Own the marketing technology stack including HubSpot CRM marketing automation platforms consent management and integrations with analytics and reporting tools. Develop and maintain workflows manage audience segmentation and ensure compliance with privacy regulations.
- Analytics & Reporting: Establish and track KPIs tied to business outcomes. Analyze campaign performance generate actionable insights and iterate on programs to maximize ROI.
- Cross-Functional Collaboration: Partner closely with product publishing sales and customer success teams to share insights align on messaging and coordinate multi-channel campaigns. Facilitate feedback loops to continuously improve lifecycle touchpoints.
What Were Looking For
- 3-5 years of Lifecycle Marketing Expertise: Proven experience designing and optimizing multi-stage lifecycle programs (onboarding retention reactivation win-back) with a deep understanding of segmentation personalization and behavioral triggers.
- Operational Excellence: Strong background in marketing operations including process development workflow automation and campaign execution.
- Technical Proficiency: Hands-on expertise with marketing automation and CRM platforms (especially HubSpot) and reporting/analytics solutions.
- Analytical Mindset: Data-driven approach to measuring analyzing and optimizing marketing performance.
- Channel Mastery: Advanced knowledge of email marketing including deliverability segmentation and content strategy. Familiarity with other digital channels (paid search SEO partner referrals) is a plus.
- Strategic Communication: Exceptional written and verbal communication skills. Ability to craft compelling messaging and collaborate effectively across teams and with external partners.
- Adaptability & Growth Orientation: Comfort with ambiguity and change. Eagerness to learn experiment and scale programs as Provi grows and the industry evolves.
$125000 - $155000 a year
In compliance with local law we are disclosing the compensation or a range thereof for roles in locations where legally required. Actual salaries will vary based on several factors including but not limited to external market data internal equity location skillset experience and/or performance. Base pay is just one component of the Companys total compensation package for employees. Other rewards may include long-term incentives and program-specific addition the Company provides a variety of benefits to employees including health insurance coverage life and disability insurance a retirement savings plan paid parental leave paid holidays and flexible paid time off (PTO).
Make an impact:Work directly with the management team to help grow the business.
Find your groove and grow:Provi keeps growing and you should too. Expand your skill set diversify your experience and develop along with us.
Enjoy competitive benefits:Health Dental Vision 401(k) with match Commuter Perks Long/Short Term Disability Employee Assistance Program Unlimited PTO and Paid Parental Leave.
Be a part of something big:Join a dynamic and innovative team that is working to change a major industry.
Provi is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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