Paid MediaPerformance Marketing Specialist(UAMobile)
Paid MediaPerformance Marketing Specialist(UAMobile)
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1 Vacancy
Job Description
Ready to dive headfirst into the exciting world of mobile user acquisition As a Paid Media Strategist youll be the architect of our clients growth wielding the power of cutting-edge platforms to connect with users and drive impactful results. This is your chance to make a tangible difference shaping campaigns that not only acquire users but foster lasting engagement.
- Hourly Rate: $55/hr
- Contract Duration: 1-2 months looking to start ASAP.
- Location: Remote
- Weekly Hours: 40 hrs/week
As a Paid Media Strategist you will be instrumental in the daily execution strategic planning and technical optimization of our clients core user acquisition channels. This is a hands-on role where your expertise in platform management coupled with a deep understanding of performance and data analysis will be key to driving efficient scalable mobile growth.
- Campaign Mastery: Plan launch and meticulously optimize paid user acquisition campaigns across a diverse range of platforms including Meta Google UAC TikTok Apple Search Ads and other relevant networks.
- Performance Prowess: Continuously monitor critical performance metrics such as CPI ROAS LTV and retention implementing strategic optimizations to consistently meet and exceed growth targets.
- Creative Collaboration: Partner closely with creative teams to conceptualize compelling ad ideas test innovative formats and refine messaging for maximum impact.
- ASO Acumen: Own and execute the App Store Optimization (ASO) strategy focusing on keyword optimization creative testing and conversion rate optimization across both the App Store and Google Play.
- A/B Testing Excellence: Design and implement A/B tests across ad creatives landing pages and app store assets to drive continuous performance improvements.
- Budget Management & Forecasting: Effectively manage campaign budgets and provide accurate forecasting ensuring the most efficient allocation of spend.
- Cross-Functional Synergy: Collaborate seamlessly with analytics and product teams to gain deep insights into user behavior attribution models and cohort performance.
- AI-Powered Innovation: Lead the charge in leveraging AI to automate workstreams and drive innovative solutions that enhance marketing effectiveness and operational efficiency.
Qualifications :
- A minimum of 4 years of experience in performance marketing with a strong emphasis on mobile app growth.
- A proven track record of successfully managing paid acquisition campaigns that have delivered measurable and impactful results.
- Demonstrated experience in managing and optimizing large-scale marketing budgets.
- In-depth knowledge of key digital advertising platforms including Meta Ads Google Ads TikTok Apple Search Ads (ASA) and Demand-Side Platforms (DSPs).
- Hands-on experience with ASO best practices and familiarity with ASO tools such as AppTweak Sensor Tower or Mobile Action.
- A sharp analytical mindset with a proficiency in data-driven decision-making. Youre comfortable navigating Excel/Sheets BI tools and Mobile Measurement Partners (MMPs) like AppsFlyer Adjust or Branch.
- The ability to adapt with agility and maintain momentum in dynamic fast-paced environments.
- Exceptional project management skills and a knack for fostering effective cross-functional collaboration.
- A creative and innovative thinker eager to partner with design and content teams to produce compelling and effective ad creatives.
Additional Information :
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work :
Yes
Employment Type :
Contract
Employment Type
Remote
Company Industry
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
