Customer Marketing Manager Trade Marketing Manager Oral Category

About Haleon:

Hello. WereHaleon. A new world-leading consumerhealthcare company. Shaped by all of us. Together wereimproving everyday health for millions of people. Bygrowing and innovating our global portfolio of category-leading brands including Sensodyne Panadol AdvilVoltaren TherafluOtrivin and Centrum through aunique combination of deep human understanding andtrusted science. Whats more were achieving it in acompany that were building an environmentthat were co-creating. And a culture thats uniquelyours. Care to join us. It isnt a question.

Job Purpose:

The Customer Marketing Manager will report to Head of Commercial Excellence and is responsible for driving both sales and margin for all products within Pharmacy Channels (Chain Pharmacies General Pharmacies & E Pharmacies).

The Customer Marketing Manager is accountable for the development and adaptation of category strategies for the management of different product categories within local conditions (in terms of both clients and categories). The incumbent also supports the strategic management of Trade Marketing aiming

to provide the right format pack at the right price for each occasion shopper mission and channel.

• Drive our brand / pack / channel mix to where the profit growth lies proactively
• Invest promo against brands consumer objective
• Invest holistically in winning customers

Key Responsibilities:

• Trade channel strategy design and execution in line with company growth objectives
  Channel wise Distribution optimization.
• Driving superior in store visibility with best in class trade tools deployment to ensure shopper engagement and call to action.
• Gross to Net/Trade investment budget management on monthly quarterly and annual basis. End of end ownership and accountability of trade spends.
• Strong cross functional collaboration with stakeholders in Marketing finance sales and supply chain.
• Promo Line investment management of A&P ensuring tracking forecasting and execution.
• Supporting key pillars of trade investments and active mix management in NRM work stream. Supporting D Commerce team to drive winning offline and online shelf presence.
• Management monitoring and self audit of relevant ComEx SOPs ensuring all actions are inline with provided guidelines

• Extensive Market visit to get channel insights and understanding Shopper trends
• Ensure implementation of Planograms (Activity Grid) as per brand strategy and prepare usage of merchandising guide by the sales team
• Plan all elements of promotions including order placement forecasting briefing to the local implementation team in coordination with Sales Team
• Pre and Post analysis for activities; Carryout timely evaluation of consumer promotions and carry forward key learnings for promotion quantities
• Work closely with Sales Head to identify opportunities for penetration into existing channels and distribution into new channels
• Part of Joint Business Planning for all key accounts and for budget allocation; In coordination with Marketing & Sales effectively deploy the budgets for Annual Shelf Rentals Periodic Displays Multibuys and R & A
• Prepare Trade Promotion calendars on a quarterly basis and circulate to all stakeholders
• Coordinate with Area Team for Best Practices sharing and presenting Pakistan Pharmacy channel

Skills and Competencies:

• Bachelor degree with a preference for a Masters degree in management (Business Administration Marketing and Communications or equivalent)
• Minimum 4-5 years experience in a reputed Company in Sales Trade Marketing or Brand Management
• Effective communication skills and command of the English language
• Good Presentation skills
• Good knowledge of trade marketing and brand plans
• Good grasp of distribution and logistics management
• Management of budgets and understanding of financial and legal regulations
• Hands on exposure to dealing with Trade Channels
• Management of agencies and suppliers
• Deep understanding of the P&L retail math analytics financial/strategic modelling forecasting etc
• Problem Solving possess solid judgment and decision-making ability and can deal with ambiguity.

Please save a copy of the job description as this may be helpful to refer to once the advert closes.

Why Join Us

The future of everyday health is changing. And were thepeople changing front of us is an incredibleopportunity to go beyond what any of us have donebefore. And make everyday health more achievablemore inclusive and more sustainable. For more and morepeople.

Sojoin us as we build one of the worlds leadingconsumer healthcare companies. Join us to innovate ourcategory-leading brands. To better understand peopleseveryday health needs. To tackle the biggest barriersthat stand in their way. To change individual and societalbehavior.

In our efforts to further tackle barriers that may be standing in our way we have implemented what we call a Hybrid Working model known as Home office. Home office in the country of employment is permitted for all employees whose position allows employee and the manager agree on the circumstancesin which working from the office is required and in which the employee can work remotely or specific local arrangements. This helps us with ensuring that we maintain a healthy work-life balance and give our best to our people.

Join us to work with colleagues who share your restlessenergy. To explore your interests. To stretch yourself todo the best work of your career. And join us as togetherwe build a working experience that encourages us all tolead happier healthier more productive lives.

The way we see it every day is an opportunity for were going all in to realize it.

Care to join us. Find out what life at Haleon is really like Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.

As you apply we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity/expression age disability genetic information military service covered/protected veteran status or any other federal state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific accommodations you are requesting. Well provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.