Brand Manager ANZ
Brand Manager ANZ
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Job Description
Who We Are
Authentic is a unified platform that integrates M&A brand strategy creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment the worlds largest sports and entertainment licensing company Authentic connects strong brands with best-in-class partners to optimize long-term value in the brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries including 13000-plus freestanding stores and shop-in-shops and 400000 points of transforms brands by delivering powerful storytelling compelling content innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints platforms and emerging media
Why Authentic
Youll be able to access the resources and scale while leveraging innovative technology and nimble environment. What were saying is this isnt your average day job. If youre hungry to drive ideas into action and own your career lets chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail marketing licensing legal and more we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine evolve and transform brands! At Authentic we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City Authentic has offices in major metropolitan cities including Los Angeles and Miami as well as Toronto Mexico City London and Shanghai.
What Youll Do
As Brand Manager ANZ youll be responsible for helping manage and lead the direction of Authentics Lifestyle and Entertainment brands ensuring their continual growth and viability in the Australia and New Zealand market. Youll lead and manage relationships with ANZ licensees and Brand Managers in the US & Europe ensuring that the licensees are equipped and prepared to deliver on the brand vision all of which drives achievement of financial targets.
Drive Brand Performance
- Engage inspire and galvanize stake holders (licensees franchisees retail buyers etc.) around the brand vision position and strategies so licensees are clear on how tobring them to life in their areas of functional expertise.
- Own in collaboration with key internal partners the vision position and architecture of your brands. Leverage all brand components to drive awareness growth and financial performance.
- Coordinate brand activity across the various functions including business development marketing PR and other functions as needed.
- Maintain brand integrity across product lines advertising and all other internal and external communication.
- Take on day-to-day management of a specific basket of brandsincluding onboarding partners and supporting the existing business or the launch of the business in the ANZ market.
Manage licensee partner relations
- Consolidate and organize key business development tools for licensees (i.e. brand onboarding sessions/preparation product catalogs line sheets pricing).
- Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability.
- Manage and monitor licensees performance by collating and analyzing various reports including quarterly royalty reports retail sales reports and annual budget sheets among others.
Drive Brand Development
- Work in tandem with SVP Directors and other partners to map out product and category strategies that sustain and grow the brand globally.
- Develop and refine consumer target segments mapping in trends and other data to develop category growth and expansion plans.
- Assist in negotiating new licensing agreements; participate in key sales and marketing presentations as necessary.
- Ensure smooth day-to-day licensing activities including contract administration royalty tracking compliance monitoring and communication between licensees and internal teams to maximize efficiency and alignment with brand standards.
Must Haves:
- 3 of experience in merchandising business development brand marketing or licensing program management.
- Bachelors degree in a relevant field or commensurate work experience.
- Can demonstrate a proven track record in brand management. Merchandising Fashion licensing and global brand experience a must.
- Possesses a strong understanding of how product licensing deals are identified and negotiated.
- Is experienced securing and managing licensing deals in a variety of product categories.
- Is a great researcher who stays up-to-date on the latest trends in celebrity branding and product opportunities.
- Has a hands-on background with forecasting budgeting and analyzing royalty revenue data.
- Is an excellent communicator; verbal written and in the room.
- Exhibits excellent attention to detail is organized and has a bias for action.
- Must have strong computer proficiency and working knowledge of MS Office. (Word Excel PowerPoint etc.)
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email employment websites and social media and may include fake interview requests offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website () or through our verified LinkedIn page ( does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @ email address.
- We will never ask you for sensitive personal information payment or banking details as part of the hiring process.
If you believe youve been contacted by someone impersonating an Authentic team member please report it immediately by emailing
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender gender identity sexual orientation race national origin disability age marital status protected veteran status or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation please contact
To access Authentic sPrivacy Policy which contains information regarding data collected from job applicants and how we use it please click here:
Manager
Employment Type
Full Time
Key Skills
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