Global Brand & Communications Manager
Global Brand & Communications Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Ready to flex your brand muscle across Europe
Were looking for a bold strategic leader to take charge of Brand & Communications at Basic-Fit.
With 4.5 million members and rapid growth across Europe were not just changing the fitness game were making it part of everyday life. At Basic-Fit everyone deserves to be fit and feel great. Thats why our mission is simple: make fitness accessible to everyone.
YOUR MISSION
Your mission is to evolve Basic-Fits iconic brand into not just Europes fastest-growing fitness brand but also the most trusted commercially impactful and culturally relevant one.
Youll lead Brand & Communications as a true growth engine owning measurable brand impact across markets driving brand metrics member acquisition retention and pricing power and reporting results clearly at board level.
Youll set the pace for modern digital-first campaigning and shape Basic-Fits external voice from iconic campaigns and creator-led content to PR thought leadership and reputation management.
With a team of 10 across Brand Campaigns Content Design PR CSR and our in-house Studio youll combine creativity with data and global vision with local execution partnering directly with our CCO to amplify Basic-Fits presence and impact across Europe.
YOUR IMPACT
Drive measurable business impact
Lead the global brand and communications strategy delivering uplift in key metrics (aided awareness NPS brand consideration member acquisition retention and pricing power).
Translate customer and market insights into action ensuring every campaign is designed to shift business KPIs as well as inspire members.
Report impact with clarity and confidence at board level showing how brand drives growth and long-term loyalty.
Evolve an iconic brand
Build on an already widely recognised and trusted brand amplifying its foundation while keeping it fresh distinctive and relevant.
Drive our Think Global Act Local approach ensuring execution resonates across five distinct markets.
Champion a digital-first brand
Embed platform-native storytelling across TikTok YouTube and social not just traditional channels.
Tap into creator economies trend culture and fast signals to keep Basic-Fit culturally relevant and consumer-first.
Build campaign rhythms that favour speed testing and iteration over long cycles.
Own and elevate our external voice
Lead all communications: proactive brand storytelling thought leadership and strategic PR.
Safeguard and grow our reputation with confident issues and crisis management.
Position Basic-Fit as a positive active force in society through CSR and social impact.
Build and scale a high-impact team
Inspire coach and grow a team that blends bold creativity with operational excellence.
Instil a culture of insight-led storytelling creative agility and continuous optimisation.
YOU ARE A:
Proven brand & communications leader 8 years shaping consumer brands and external communications in fast-moving multi-market environments.
Commercial driver You understand KPIs and funnels and know how to turn brand into acquisition retention pricing power and long-term growth.
Digital-native marketer You are fluent in platform-first storytelling (TikTok YouTube social) and know how to leverage creators culture and fast signals to keep a brand relevant.
Strategic communicator You can elevate Basic-Fits external voice: from proactive storytelling PR and thought leadership to confident issues and crisis management.
Balanced brain You blend data and intuition business logic and creative storytelling. You put the customer first and connect insight to both brand equity and results.
Inspirational leader You coach grow and empower a multidisciplinary team to deliver bold creativity with operational excellence.
Fast & focused You move with speed prioritise what matters and thrive in a culture of testing and continuous improvement.
Language You are fluent in Dutch and English with native Dutch being a strong advantage.
What We Offer You
At Basic-Fit its not just about work its about your growth. As a Head of Brand & Communications youll have the freedom to make an impact and develop yourself in a dynamic environment.
What you can expect from us:
Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning.
Career Growth: Plenty of opportunities for professional and personal development.
Work Culture: An informal international and down-to-earth environment.
Innovation: Your ideas contribute to strategic projects.
Perks & Benefits: Travel allowance bike plan health insurance discounts remote work allowance and a pension plan (52% contribution by Basic-Fit).
Fitness: Access to our gym at HQ.
About Basic-Fit
Basic-Fit is Europes largest low-cost high-value fitness chain with more than 4 million members across 1600 clubs. We are continuously growing and improving. If youre looking for a place where you can make an impact while having fun at work youve come to the right place!
What Makes Us Unique
Work with Impact: What you do makes a difference. We dont just work for our members partners and teamswe work with them.
Collaboration: Everyone works together to achieve goals and celebrate success.
Diversity & Inclusion: We welcome everyone into our workplace.
Apply Now!
Ready for your next adventure Click the Apply button and well get in touch with you as soon as possible.
Questions Feel free to contact Kerensa at
Required Experience:
Manager
Employment Type
Full-Time
