Head of Digital Sales (Executive Manager level)

Be part of INGs digital transformation.
ING Australia is pursuing an ambitious growth strategy to become the most loved mobile-led bank in the country. Our approach involves digitising customer experiences offering innovative products and ensuring safe excellent delivery.

As the Head of Digital Sales (internally known as Product Area Lead Digital Sales ) youll drive the strategy delivery and performance of our digital sales channels across the digital customer journey. Youll lead cross-functional squads to create seamless customer-centric digital experiences that convert and retain customers across our product portfolio.

This role sits at the intersection of product sales and technology with a clear focus on channel performance and conversion uplift. rather than funnel ownership. Youll sweat the digital sales funnel from discovery and lead generation to conversion and onboarding but your accountability is shaped by what happens in the channel not just where it sits in the funnel. For example while search may not be owned by any one team youll be responsible for how your products show up and perform in that space.

Ready to make an impact

What youll do

• Strategic Leadership: Define and execute the digital sales channels across the digital customer journey strategy aligned with business goals.
• Product Ownership: Oversee the roadmap prioritisation and delivery of digital sales initiatives.
• Customer Experience: Champion data-driven design and experimentation to optimise conversion and engagement.
• Stakeholder Engagement: Collaborate with senior leaders across product marketing technology and compliance.
• Team Leadership: Lead and inspire a growing team of product managers designers and engineers in an agile environment.

What were looking for

Were seeking a visionary leader with:

• Proven experience in digital product leadership ideally in financial services or e-commerce.
• Strong understanding of digital sales funnel from discovery and lead generation to conversion and onboarding customer journeys and conversion optimisation.
• Experience working in agile environments with cross-functional teams.
• Exceptional stakeholder management and communication skills.
• A passion for innovation experimentation and delivering measurable outcomes.

Whats in it for you

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING were all about making life simpler and more rewarding - for the people who bank with us the team members who work with us and the communities were proud to support. Joining ING means stepping into an environment where your individuality isnt just welcomed - its celebrated. Weve built a culture thats fun inclusive and supportive giving you the freedom to be yourself so you can do your thing.

Whether youre taking ownership of exciting projects thinking outside the box or working with global colleagues youll find ING is the kind of place where growth isnt just a possibility; its a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace youll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills capabilities and how you align with our values - not on ticking every box. So if youre interested but dont meet all the criteria we encourage you to apply. Were invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Were your alliesin helping you do your thingduring the recruitment process so let us know if you require any support or adjustments when you apply. Let us know if youd like to chat with an LGBTQ Confidential contact.

Sound like your kind of vibe We cant wait to hear from you!

(One last note: We operate using a direct talent sourcing model so no agency introductions please.)

ING is Australias most recommended bank according to RFI Globals Consumer Atlas Survey JanuaryJune 2025 (n 29510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more

Rachel Yuen

Applications close 14th October 2025

Internal advert blurb:

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager

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