Content Author

RAPP Detroit is looking for a Content Author to join our award-winning Creative team.

WHO WE ARE:

We are RAPP world leaders in activating growth with precision and empathy at scale.

As a global next-generation precision marketing agency we leverage data creativity technology and empathy to foster client growth. We champion individuality in the marketing solutions we create and in our workplace. We fight for solutions that adapt to the individuals needs beliefs behaviors and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data connected content and connected decisioning.

Our data analysts identify who that person is our strategists understand what they want and our award-winning technologists and creatives know how to deliver it ensuring were able to activate authentic customer connections for our clients.

Part of Omnicoms Precision Marketing Group RAPP is comprised of 2000 creatives technologists strategists and data and marketing scientists across 15 global markets

YOUR ROLE:

The Content Author is a new hybrid creative/tech role designed to transform how we build and scale content across CRM and omnichannel platforms. Rather than working in static design tools and passing files through multiple rounds of revisions and handoffs the Content Author assembles content directly in CRM platforms to deliver personalized experiences at scale.

This includes matrix-based platforms like RAPPs proprietary system E-MILL for live HTML build Adobe DAMs for asset sourcing and Adobe Workfront for automated workflow integration. By combining a designers eye a writers ear and a technologists comfort with systems the Content Author brings creative campaigns to life faster with greater craft consistency and scalability.

The ideal Content Author is someone who doesnt fit neatly into traditional roles of designer developer or copywriter but instead thrives at the intersection of all three. You are detail-obsessed adaptable and energized by building things directly vision strong collaboration and the ability to inspire teams to produce innovative and effective work.

KEY COMPETENCIES:

• Comprehension: Understand design systems content matrices and platform requirements to execute at scale.
• Innovation: Spot opportunities for innovation within platform builds personalization and testing.
• Iteration and Elevation: Continuously improve processes through QA testing and optimization.
• Craft & Execution: Build campaigns and modules across platforms (SFMC E-Mill Adobe CMS) with accuracy and efficiency.
• Storytelling: Demonstrate the value of orchestrated content execution to clients and internal teams.
• Business Contribution: Deliver scale without sacrificing craft helping clients activate personalization and efficiency.
• Adaptability: Thrive in a fast-paced dynamic environment responding to feedback and evolving project needs.

YOUR RESPONSIBILITIES:

• Assemble content at scale using modular design systems and content matrices across CRM email landing pages and other platforms.
• Curate crop and adapt brand assets from client libraries (e.g. Asset IQ) for multiple contexts and audiences.
• Leverage AI tools to generate refine and edit copy while ensuring consistency with client voice and tone.
• Inject highly effective content that embraces Brand nuance into content matrix-based content insode RAPPs proprietary E-MILL system ready for QA and deployment.
• Ensure accessibility brand compliance and attention to detail across all deliverables.
• Collaborate closely with Creative Strategy Data and Technology teams to align outputs with creative intent and audience needs.
• Identify opportunities for new modules templates or system improvements that support scale and efficiency.
• Serve as a bridge between creative concept and technical execution ensuring nothing is lost in translation.

SUCCESS CRITERIA

• Flawless execution of high-volume campaigns with minimal error rates.
• Demonstrated ability to scale content across audiences platforms and channels.
• Strong collaboration with Creative Engineers and Architects to close the loop between system design and execution.
• Positive client and internal feedback on efficiency accuracy and innovation.
• Proactive identification of optimization opportunities that save time and improve performance.

SKILLS AND EXPERIENCE

• 13 years of experience in creative production digital marketing CRM or design system-driven work (agency or brand-side).
• Strong visual eye for composition layout and brand alignment.
• Ability to write and edit short-form copy with comfort using AI as a creative tool.
• Familiarity with HTML/CSS and digital QA practices (does not require full developer expertise).
• Comfort with workflow and project management tools such as Workfront Jira or equivalent.
• Ability to think in systems and modular content structures (atoms modules templates).
• High attention to detail strong organizational skills and the ability to work independently on focused projects.

Our Hybrid Work Model:

RAPPs current hybrid model is designed to enable in-person connections and collaboration that is core to our culture while also supporting flexibility for all employees. As such we have the option to work from home two days per week if wed like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance 401(k) stock options Healthcare & Dependent Flexible Spending Accounts vacation sick and personal days and positive activism days paid parental leave and disability benefits. For more information regarding Omnicom benefits please visit. A reasonable estimate of the salary for this role at the time of posting is $55000 - $65000. This range is specific to Detroit and multiple factors are considered in making compensation decisions including but not limited to: skill set experience and training certifications; etc. This is an exempt position. If your requirements fall outside of this range you are still welcome to apply.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability veteran status.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.