Digital Marketing Coordinator

Reporting to the Head of E Commerce administers day to day tasks associated with the Shopify eCommerce platform and collaborates with Stream Labs and Corporate management teams to drive sales growth through SEO and digital marketing campaigns.

Job Requirements:

• Own and manage all aspects of daily operation of Shopify eCommerce platform
• Assist in developing content and digital assets for website social media email marketing digital and print brochures and other marketing platforms
• Work with management and functional teams to define KPIs measure effectiveness of campaigns and adjust optimize upsell/cross-sell programs as needed.
• Rapidly plan execute and measure KPI-based marketing campaigns A/B tests etc.
• Collaborate with sales operations and product departments to define marketing needs and develop campaigns and collateral (e.g. seasonal campaigns bundled offerings regional and channel-specific packages etc.)
• Work with corporate marketing to manage plan and execute cross-selling SEO social media and email marketing campaigns and communications
• Analyze and interpret email campaign performance leverage insights to make improvements
• Proactively search and identify opportunities to grow brand recognition and awareness through affiliates conservation efforts municipalities and trade organizations

• Bachelors degree in marketing business communications public relations or advertising
• 3 years of dedicated marketing experience supporting online sales with consumer or commercial end-users; mix of technical products and SaaS B2B B2C B2B2C in smart building or smart home
• Familiarity with digital marketing data sources (e.g. Google Analytics Facebook Ads Google Ads Programmatic Demand Side Platforms) and metrics/measurement.
• Proficiency in programming languages a strong plus (e.g. Python Java ).
• Strong written and verbal communication skills
• Proficient in Shopify site management Microsoft Office Suite Email Marketing platforms (MailChimp SendGrid) and social media management software
• Ability to manage multiple projects with competing priorities while achieving deadline delivery goals
• Strong organizational skills with attention to detail
• Proven ability to work individually and in a team environment