Director, Marketing

The Director of Marketing will spearhead strategic growth and planning of JD brand marketing strategies and campaigns to deliver brand consideration across all consumer touchpoints.

This person is responsible for delivering premium consumer experiences thru both seasonal and year-long category and brand programs that engage the consumer elevate the JD brand and drive business growth.

They will partner with the Buying team Brand Strategy & Creative Merchandising Retail Marketing Digital Marketing and Brand Partners to identify brief and manage seasonal programs to drive growth and consideration of the JD brand. This individual should effectively exhibit JD Finish Lines core values of Customer People Winning Community and Financial Responsibility in everything they do by performing the following main duties:

Strategic Campaign Leadership:
Plan develop lead and execute seasonal marketing campaigns across digital social and physical touchpoints while ensuring alignment to business objectives and brand positioning.

The ideal candidate must thrive in matrixed environmentsworking across Buying Creative Digital Retail Finance and Merchandising.

Go-To-Market Strategy:

Orchestrate the planning and execution of integrated marketing strategies across all channelsdigital in-store media and experiential. Ensure cross-functional alignment between buying brand/creative and channel teams to drive impactful results and market share growth.

Partner Marketing & Co-op:
Cultivate and strengthen relationships with third-party partners executing co-branded campaigns and marketing initiatives that maximize JDs visibility and drive mutual growth. Negotiate co-op funding and manage the full lifecycle of partner marketing collaborations.

Loyalty Program Communication:
Partner with the Loyalty team to optimize JDs loyalty program marketing initiatives and brand partner extensions. Utilize qualitative and quantitative data-driven insights to enhance member value and position JD in North America.

Market Insights & Analysis:
Analyze market trends competitive positioning and consumer insights to shape marketing strategies. Provide regular performance updates and actionable insights to leadership using key metrics such as brand awareness consumer acquisition and segment growth.

Team Leadership:
Manage mentor and inspire a team across marketing strategy integration and loyalty communications fostering collaboration and driving excellence across all marketing disciplines. Set clear goals provide regular feedback and promote professional development to enhance team capabilities.

Required Education and/or Experience:

Bachelors degree (B.A) from a four-year college or university or equivalent experience required with Business Marketing Communication. Minimum of 8 years relevant work experience required in Marketing. A solid understanding of retail media and digital trends (cross-platform narratives social media experiential marketing and mobile application) preferred. Experience in multi-vendor retailing is a plus.

Required Computer and/or Technical Skills:

Excellent computer skills including basic to intermediate knowledge and abilities with Microsoft Word Excel and PowerPoint and Google G Suite. High degree of internet savvy with a curiosity and enthusiasm for digital and media trends.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sit for more than 6 hours per shift

• Use hands to finger handle and feel

• Reach with hands and arms

• Talk and/or hear

• Stand for up to 2 hours at a time regularly

• Walk or move from one location to another regularly

• Periodically may need to climb balance stoop kneel or crouch

• Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally

• Punctuality and regular attendance consistent with the companys policies are required for the position.

• Average work week is (40-50) hours which can vary depending on business need.

• The work environment for this position is a moderately noisy office setting.

The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range: $135000 - $150000 (Depending on Experience); 20% bonus target. This role will be eligible for medical dental vision 401k sick leave parental leave and company paid time off plan.

#LI-DNI

• Pay range: $135000 - $150000 (Depending on Experience); 20% bonus target. This role will be eligible for medical dental vision 401k sick leave parental leave and company paid time off plan.

This job description is not intended to cover all aspects duties and/or responsibilities required of employees. Employees may be asked to perform additional duties outside of normal job scope on a temporary or permanent basis per company policy. The company reserves the right to modify this job description with or without notice.

EEO Statement:

The Finish Line Inc. is an Equal Employment Opportunity employer and is committed to complying with all federal state and local EEO laws. The Finish Line Inc. prohibits discrimination against employees and applicants for employment based on race or color religion or creed national origin alienage or citizenship status marital status sex pregnancy status age military status disability or any other characteristic or class protected by law. The Finish Line Inc. provides reasonable accommodations in accordance with applicable laws including for disabilities pregnancy and religious practices.

Need accessibility assistance to apply
Applicants who require accessibility assistance to submit an employment application can either call Finish Line at or email us at A member of our Talent Acquisition team will respond as soon as reasonably possible. (This email address and phone number is only for individuals seeking accommodation when applying for a job.)