Senior CRM Manager (iGaming)

Limassol - Cyprus

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

As a Senior CRM Manager you will be responsible for leading the strategy execution and optimization of customer retention and engagement initiatives across CRM channels. You will play a key role in building long-term customer loyalty driving player lifetime value (LTV) and ensuring a personalized data-driven experience for our players.

This position requires a strong understanding of the iGaming industry including casino sportsbook and live gaming products as well as expertise in segmentation player journeys automation and responsible gaming practices.

Tasks

Develop global CRM strategy for all product verticals (casino sportsbook)
Design execute and optimize multi-channel campaigns (email SMS push onsite messaging etc.) to increase engagement and retention
Lead personalization efforts through segmentation behavioral triggers and predictive modeling
Manage the CRM calendar to ensure timely relevant and compliant communications
Monitor analyze and report on campaign performance (engagement rates conversion churn etc)
Collaborate with product marketing BI and other teams to align CRM initiatives with business goals
Mentor and guide CRM specialists/managers fostering innovation and best practices
Drive automation testing and optimization to enhance CRM effectiveness and scalability

Requirements

2 years of CRM experience experience in a senior/leadership role
Experience in iGaming
Knowledge of CRM tools/platforms (FastTrack etc).
Proven track record of driving player retention reactivation and engagement
Deep understanding of player lifecycles bonus mechanics and gamification strategies
Data-driven mindset with strong analytical skills
Excellent communication and project management skills
Fluency in English