Senior CRM Manager (iGaming)
Senior CRM Manager (iGaming)
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Job Description
As a Senior CRM Manager you will be responsible for leading the strategy execution and optimization of customer retention and engagement initiatives across CRM channels. You will play a key role in building long-term customer loyalty driving player lifetime value (LTV) and ensuring a personalized data-driven experience for our players.
This position requires a strong understanding of the iGaming industry including casino sportsbook and live gaming products as well as expertise in segmentation player journeys automation and responsible gaming practices.
Tasks
- Develop global CRM strategy for all product verticals (casino sportsbook)
- Design execute and optimize multi-channel campaigns (email SMS push onsite messaging etc.) to increase engagement and retention
- Lead personalization efforts through segmentation behavioral triggers and predictive modeling
- Manage the CRM calendar to ensure timely relevant and compliant communications
- Monitor analyze and report on campaign performance (engagement rates conversion churn etc)
- Collaborate with product marketing BI and other teams to align CRM initiatives with business goals
- Mentor and guide CRM specialists/managers fostering innovation and best practices
- Drive automation testing and optimization to enhance CRM effectiveness and scalability
Requirements
- 2 years of CRM experience experience in a senior/leadership role
- Experience in iGaming
- Knowledge of CRM tools/platforms (FastTrack etc).
- Proven track record of driving player retention reactivation and engagement
- Deep understanding of player lifecycles bonus mechanics and gamification strategies
- Data-driven mindset with strong analytical skills
- Excellent communication and project management skills
- Fluency in English
Benefits
- 24 working days of paid annual leave
- 6 days of paid sick leave
- Official employment
- Medical insurance
- Coffee zone with fruit & snacks available in the office
- Corporate lunch provided by the company
- Gym and sports classes
- Healthy and friendly work atmosphere
Employment Type
Full Time
