Digital Engagement Manager
Digital Engagement Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job Description Summary
As a digital engagement manager you are responsible for supporting various brands within Novartis Netherlands with their digital marketing close collaboration with the brand teams you design build and execute best in class digital engagement plans that have the highest reach and impact amongst key stakeholders.Job Description
Major accountabilities
- Collaborate with brand teams to develop a best-in-class digital engagement strategy
- Execute digital engagement campaigns across multiple brand teams
- Proactively optimize brand team campaigns by applying digital expertise to enhance omnichannel marketing effectiveness
- Take initiative to implement new channels processes tools and strategies that elevate digital engagement across the organization
- Monitor digital KPIs and report performance insights to internal stakeholders
- Evaluate the effectiveness of digital engagement efforts and translate insights into improved strategies and tactics
- Coordinate training and onboarding for brand teams on new digital tools and best practices
- Identify trends and innovations in digital engagement and translate them into actionable proposals for the organization
Functional skills and knowledge
- Proven hands-on experience in managing websites marketing automation platforms social media (including paid advertising) and SEO/SEA
- Proficient in using analytics tools (e.g. Google Analytics) to monitor performance and generate actionable insights
- Ability to translate business objectives into effective and measurable digital strategies and tactics
- Strong project management capabilities with the ability to prioritize and deliver in a fast-paced environment
- Proactive solution-oriented mindset with a strong sense of ownership
- Skilled in stakeholder management and cross-functional collaboration
- Fluent in Dutch and English both written and verbal
Key performance indicators
- Contribution to brand sales through effective digital engagement
- Delivery of strategically relevant and compliant digital marketing campaigns
- Performance of digital campaigns against predefined KPIs (e.g. reach engagement conversion channel effectiveness)
- Volume and diversity of digital campaigns and initiatives launched across brand teams
- Project management excellence: adherence to timelines milestones deliverables and budget
- Internal stakeholder satisfaction and feedback (e.g. brand teams medical compliance)
Ideal background
- Education: Bachelor or Master degree in relevant field (i.e. marketing)
- Multiple years experience in a digital marketing role or a marketing role with a strong focus on digital marketing
- Proven experience in executing digital marketing campaigns across multiple channels including websites marketing automation social media advertising and SEO/SEA
- Hands-on experience with analytics tools (e.g. Google Analytics Adobe Analytics) to monitor campaign performance and optimize engagement
- Demonstrated ability to manage projects with multiple stakeholders timelines and deliverables
- Fluent in Dutch and English with excellent written and verbal communication skills
- Demonstrate an agile mindset by setting clear priorities collaborating openly and using feedback to make step-by-step improvements reflecting the core elements of Agile culture within the Dutch organization.
Skills Desired
Analytics Campaign Development Collaborating Cross-Functional Collaboration Digital Consumer Engagement Digital Marketing Internal Stakeholders Key Performance Indicators (KPI) Marketing Communications Product Marketing Social MediaRequired Experience:
Manager
Employment Type
Full-Time
