Senior Marketing Specialist, Performance Management
Senior Marketing Specialist, Performance Management
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$ 83100 - 141300
1 Vacancy
Job Description
About Northern Trust:
Northern Trust a Fortune 500 company is a globally recognized award-winning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the worlds most successful individuals families and institutions by remaining true to our enduring principles of service expertise and integrity. With more than 130 years of financial experience and over 22000 partners we serve the worlds most sophisticated clients using leading technology and exceptional service.
Role/ Department: Senior Marketing Specialist Performance Management/Wealth Management Marketing
The Senior Marketing Specialist Performance Management operates at the intersection of business insights marketing strategy and analytics. They will develop holistic measurement plans analyze campaign data report on marketing performance and develop insights and actionable recommendations.
Working with the Performance Marketing Strategy team they will develop success measures provide data-driven strategies and partner with regional teams to support performance reporting. They will contribute to storytelling that drives action and highlights the value of marketing across National and Regional teams.
The key responsibilities of the role include:
Supports the reporting process as needed and develops similar processes to be rolled out to regional team including campaign observations insights and recommendations to stakeholders.
Establishes regional templates for reporting and works with regional teams on tracking and reporting on marketing programs.
Provides data to marketing partners stakeholders and leadership to help assess marketing strategy and make marketing decisions.
Creates and maintain appropriate marketing key performance metrics for marketing campaigns to determine effectiveness.
Collaborates with team members to trouble-shoot and problem-solve on measurement challenges. Able to support the team as a sounding board for their work and insights. Seeks to continually optimize measurement and metrics.
Advises and educates the internal team and regional marketers on strategic measurement and advanced analytics topics.
Skills/Qualifications:
4-6 years of experience in analytics marketing operations and/or digital media.
Excellent data visualization and storytelling skills to communicate insights and recommendations.
Understanding of paid media ecosystem (especially paid social programmatic and paid search).
Experience with customer relationship management systems email marketing and nurture campaigns.
Experience with data visualization tools such as Google Data Studio and PowerBI.
Experience with web analytics tools such as Google Analytics and Adobe Analytics.
Proven experience with Salesforce; Salesforce Financial Services Cloud highly preferred.
Familiarity with marketing automation platforms is required; Marketo preferred.
Proven expertise in multi-tasking serving multiple projects simultaneously.
Persuasive and effective written and verbal communications skills along with strong listening skills.
Working Model: Hybrid (#LI-Hybrid)
We have a balanced hybrid working model to ensure you get the flexibility you need and the successful candidate will spend their time between working in the office and working from home.
Salary Range:
$83100 - 141300 USDSalary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension) health and welfare benefits (medical dental vision spending accounts and disability) paid time off parental and caregiver leave life & accident insurance and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.
Working with Us:
As a Northern Trust partner greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.
Movement within the organization is encouraged senior leaders are accessible and you can take pride in working for a company committed to assisting the communities we serve!Join a workplace with a greater purpose.
Wed love to learn more about how your interests and experience could be a fit with one of the worlds most admired and sustainable companies! Build your career with us andapply today.#MadeForGreater
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process please email our HR Service Center at .
We hope youre excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.
Apply today and talk to us about your flexible working requirements and together we can achieve greater.
Required Experience:
Senior IC
Employment Type
Full-Time
