Salesforce Marketing Cloud Architect

Tysons Corner, VA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

SFMC expert at architect level who has end-to-end understanding of SFMC. The experience should not be limited to campaign management. It would stretch SFMC for end-to-end prospect management.

Designs implements and optimizes scalable data-driven marketing solutions by leading the integration of Marketing Cloud with other systems managing the data model ensuring platform security and collaborating with cross-functional teams to create impactful customer journeys campaigns and prospect management.

Key Responsibilities

Solution Architecture & Design:

Lead the technical architecture and design of Salesforce Marketing Cloud solutions to meet business objectives and marketing strategies.

Data Management:

Develop scalable data models define integration strategies with external systems and ensure data quality and governance within Marketing Cloud.

Automation & Journey Design:

Architect and guide the implementation of automated customer journeys campaigns prospect management and segmentation strategies using tools like Journey Builder and Content Builder.

Integration:

Design and oversee integrations between Marketing Cloud and other Salesforce products (e.g. Sales Cloud) and third-party platforms using APIs and other methods.

Stakeholder Collaboration:

Partner with marketing data sales and IT teams to gather requirements provide technical guidance and ensure alignment with overall digital transformation efforts.

Performance & Security:

Monitor and optimize Marketing Cloud platform performance ensuring security scalability and compliance with industry best practices.

Key Skills and Certifications

Technical Proficiency:

Deep expertise in Salesforce Marketing Cloud tools including Automation Studio Journey Builder Content Builder Email Studio Mobile Studio and Personalization.

Data & Integrations:

Experience with data model design data integration strategies and working with APIs (REST SOAP).

Cross-Functional Collaboration:

Excellent communication and collaboration skills to work effectively with diverse stakeholders.

Strategic Thinking:

The ability to translate business requirements into actionable scalable technical solutions.

Project Leadership:

Experience in leading complex projects driving technical vision and managing project timelines and budgets.

Certifications:

Salesforce Marketing Cloud certifications- SFMC Certified Consultant/Specialist/Architect

Solution Architecture & Design: