Performance Marketer (mfd)

Imagine a world where every small business has the power to thrive. Thats the world were building at iwoca. Small businesses arent just statistics theyre the heartbeat of our communities the character of our high streets and the engine of our economy. Since 2012 weve revolutionised how these businesses access finance turning what was once a lengthy frustrating process into something remarkable: funding thats fast flexible and actually works for modern businesses.

Our impact speaks for itself: weve provided billions in funding to more than 150000 businesses across Europe making us one of the continents leading fintech innovators. But were just getting started. Our mission To empower one million businesses with the financial tools they deserve.

We combine cutting-edge technology and data science with genuine human understanding to make finance feel less like a barrier and more like a superpower. Whether its managing cash flow or seizing unexpected opportunities we ensure businesses get the funds they need often within minutes.

The team

Our marketing team is a blend of creative and data-driven experts. Youll work alongside three content & organic specialists and our performance marketing lead with a shared mission: to build a world-class in-house marketing function. We are taking the reins from our external agency and this role is key to that evolution. Your focus will be on owning Paid Search scaling our growing Paid Social activities and experimenting across a diverse channel mix that includes direct mail partnerships and more.

Tasks

Were looking for someone whos passionate about the day-to-day management of our Paid Search and Paid Social campaignsfrom hands-on execution and monitoring to ongoing optimization. As a close sparring partner to the Senior Performance Marketing Manager youll help bring our strategic goals to life and elevate our channels through a data-driven approach. You bring a creative and solution-oriented mindset and arent afraid to think outside the box and experiment with new approaches. Youre also hands-on and proactive when it comes to turning ideas into actionwhether its shaping a new creative concept or launching an unconventional campaign.

What you can drive at iwoca:

Campaign Management & Execution:

• Set up new campaigns and ad groups in Google Ads and Meta Ads based on our strategic decisions.
• Monitor campaign performance and budgets daily to quickly detect anomalies or over/underspending.
• Execute bulk edits and uploads using Google Ads Editor.
• Conduct ongoing keyword research and hygiene including analyzing search term reports and adding negative keywords.

Analysis & Reporting:

• Prepare and format weekly performance reports to support strategic decision-making.
• Assist with in-depth analyses by providing and preparing relevant data.
• Ensure Looker dashboards are functional and up to date.

Creative & Content:

• Research competitor ads and market trends for inspiration.
• Support the creation of creative briefs for new ad assets.
• Upload and organize new creatives across advertising platforms.

A/B Testing:

• Execute and monitor A/B tests (e.g. ad assets audiences landing pages) according to plan.

Requirements

Essential:

• You have 1-2 years of experience managing performance marketing campaigns specifically in Paid Search and Paid Social channels.
• You excel at using Google Ads Meta Ads Manager and Google Analytics to manage analyze and optimize campaigns.
• You use data to drive decisions and have a keen eye for detail that ensures flawless execution.
• You possess a growth mindset and are always seeking new skills and knowledge to improve your craft.
• You take initiative and ownership of your work consistently delivering high-quality results.

Bonus:

• Expertise with Google Ads Editor
• Relevant experience in the field of fintech and lending
• We expect to pay from 35000 - 50000 for this role. But were open-minded so definitely include your salary goals with your application. We routinely benchmark salaries against market rates and run quarterly performance and salary reviews.

Benefits

The culture

At iwoca we prioritise a culture of learning growth and support and invest in the professional development of our team members. We value thought and skill diversity and encourage you to explore new areas of interest to help us innovate and improve our products and services.

The benefits

• A smart motivated and international team (we represent over 35 different nationalities) with ridiculous growth-mindset.
• 26 days of vacation a year plus a free day for your birthday.
• One-month fully paid sabbatical after 4 years.
• Mental health support with direct access to certified psychologists via our partner OpenUp.
• iwoca takes over a ski chalet in winter so that you and your team can ski or snowboard (and work) for a week. During summer we are drawn to the sun. Weve been to France Italy Spain and further afield.
• Access to the gym membership program 25 for either Fit711 or Urban Sports Club.
• 25 contribution towards the Deutschlandticket.
• Company Pension with Canada Life.
• Great office Frankfurt in the beautiful Ostend our Berlin office is located centrally at Hackescher Markt.
• A paid volunteer day that gives you the opportunity to invest time to support a charity of your choice.
• Corporate Benefits discounts.
• iwocans also benefit from fully stocked fridges in our offices with whatever is needed to strengthen them. There are snacks (both healthy and less healthy) for the whole day.

And to make sure we all keep learning we offer:

• A learning and development budget for everyone including a book budget.
• Learning German budget.
• Company-wide talks with internal and external speakers.
• Access to learning platforms like Treehouse.