Patient Insights & Engagement Lead
Patient Insights & Engagement Lead
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$ 164000 - 215000
1 Vacancy
Job Description
Make your mark for patients
We are looking for a Patient Insights & Engagement Lead who is intellectually curious self-driven and adaptable to join us in our Market Research & Insights team. This field based role requires up to 25% domestic travel.
About the role
You will drive and facilitate patient-centric insight and program performance generation and serve business partners across UCBs therapeutic areas. This individual will be responsible for leading the market research and patient program performance measurement activities for Direct-to-Consumer (DTC) Media & Patient Support Programs to drive actionable insights for UCB.
Wholl youll work with
You will work closely with Global and Regional Insights Leads business leads and brand teams to define business questions and select the appropriate methodologies and techniques to provide insights and campaign performance results. Externally you will work closely with vendors ensuring the successful execution of the fieldwork and performance measurement activities. Upon completion they will review the collected data and make business-oriented recommendations to their business partners.
What youll do
- Strategic Leadership & Partnership: Lead market research initiatives that support commercial medical and market access teams across the asset lifecycle. Provide strategic guidance to EU and global stakeholders.
- Insight Planning & Execution: Define business questions select methodologies manage vendors and deliver insights that inform brand strategy. Ensure research is compliant with global SOPs and PV obligations.
- Cross-Functional Collaboration: Partner with TA Hubs brand teams finance and global functions. Align with other Engines to share best practices and maximize learnings.
- Data-Driven Methodologies: Champion the use of secondary data and analytics-led approaches. Work with Advanced Analytics and regional teams to triangulate insights and leverage existing data sources.
- Impactful Reporting: Synthesize multiple data streamsincluding social media listeningto uncover the why behind the what. Use frameworks to turn insights into action and monitor impact.
- Operational Excellence: Coordinate with legal compliance and safety teams to ensure smooth approvals. Use the Insights Guide and actionable insight framework to drive consistent execution.
- Day to Day: Collaborate with Global and Regional Insights leads business lead and brand teams to improve internal and external stakeholder engagement and drive delivery of agreed insights projects across global regional and local levels.
Interested For this role were looking for the following education experience and skills
- 7 years of experience in marketing communications/strategy market research and performance measurement roles within the pharma industry (agency or client side) or consumer packaged goods (CPG)
- Bachelors Degree
Preferred
- Strong understanding of marketing strategy brand management media planning primary market research methods and media program performance measurement
- Knowledge of pharmaceutical industry and/or DTC/media planning
- You can partner with and advise on stakeholder insights needs through a deep understanding of the business and knowledge of relevant available insights
- You possess strong quantitative qualitative and interpretation skills and you are a structured problem solver
- You are a crisp communicator and can tailor your communication style to technical and non-technical audiences alike
This positions reasonably anticipated base salary range is $164000-$215000 per year. The actual salary offered will take into account internal equity and may also vary depending on the candidates geographic region job-related knowledge skills and experience among other factors.
Are you ready to go beyond to create value and make your mark for patients If this sounds like you then we would love to hear from you!
About us
UCB is a global biopharmaceutical company focusing on neurology and immunology. We are around 8500 people in all four corners of the globe inspired by patients and driven by science.
Why work with us
At UCB we dont just complete tasks we create value. We arent afraid to push forward collaborate and innovate to make our mark for patients. We have a caring supportive culture where everyone feels included respected and has equal opportunities to do their best work. We go beyond to create value for our patients and always with a human focus whether thats on our patients our employees or our planet. Working for us you will discover a place where you can grow and have the freedom to carve your own career path to achieve your full potential.
UCB is an equal opportunity employment decisions will be made without regard to any characteristic protected by applicable federal state or local law. UCB invites you to voluntarily self-identify during the application process. Provision of self-identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment your employment with UCB or otherwise subject you to any adverse treatment. Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws orders and regulations.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.
Employment Type
Full-Time
