Marketing Director – Remote – FS410
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
At Fresche Solutions we offer great work-life balance with flexible hours. You can work anywhere in North America either from your home or in one of our offices the decision is up to you.
WHY JOIN FRESCHEWe believe in leading our industry we believe in innovation we believe in delighting our customers guaranteeing their success and ensuring that 100% of our customers are referenceable.
Our distinct company culture makes us a top employer as well a premiere choice for our customers for the last ten (10) consecutive years. We work hard to ensure that our values permeate the company and are reflected in everything we do. Whether it be in setting priorities defining ideas or carrying out processes we are committed to ensuring that the following values are manifested at all levels of our organization.
We are looking for an experienced hands-on Marketing Director to lead our marketing strategy while staying closely involved in execution. You will be responsible for developing executing and optimizing a fully integrated marketing strategy that drives pipeline generation builds brand awareness and directly supports revenue growth.
This role blends strategic leadership with tactical execution: you will shape the marketing vision for Fresche while rolling up your sleeves to manage campaigns optimize our tech stack and deliver measurable results.
What Youll Do:
Strategy & Leadership
- Define and execute Fresches overall marketing strategy aligned with revenue and business goals.
- Establish strong brand positioning and differentiation across North American and international markets.
- Lead and mentor a small marketing team while remaining hands-on in daily operations.
- Manage the marketing budget and allocate resources to maximize ROI.
Operations & Execution
- Own and optimize the martech stack (HubSpot Salesforce LeadIQ) to ensure campaign performance and accurate tracking.
- Design launch and optimize multichannel campaigns
- Implement scalable lead management processes (capture scoring nurturing).
- Define and monitor marketing KPIs: pipeline contribution revenue attribution acquisition costs conversion rates.
- Partner closely with RevOps and Sales to ensure data quality workflow alignment and shared revenue goals.
Analytics & Continuous Improvement
- Provide deep analysis of campaign performance and deliver recommendations for optimization.
- Build and maintain dashboards and reporting for executives (pipeline generated marketing-sourced revenue ROI by channel).
- Leverage web analytics tools to track performance and improve digital ROI
- Stay current on marketing trends tools and best practices to keep Fresche at the forefront of innovation.
What Were Looking For:
- Experience: 8 years in B2B marketing including 3 years in a leadership role. SaaS or IT industry background strongly preferred.
- Experience managing multiple projects with time-sensitive and competing deadlines; allocating resources and hands-on delivery of projects required
- Hands-on leader: Youre not just a strategistyoure eager to execute and optimize directly.
- Proven success driving pipeline generation and revenue-focused marketing.
- Advanced expertise with automation platforms CRM and analytics tools (HubSpot Salesforce LeadIQ etc.).
- Strong track record in multichannel campaign management
- Experience managing WordPress websites and optimizing web presence.
- Collaborative leadership style with the ability to thrive in a transforming organization.
- Data-driven decision-maker with the ability to translate insights into action.
- Excellent communication skills
We are always looking for highly motivated energetic creative individuals who work well in a fast-moving team environment and are committed to excellence.
WHATS IT LIKE TO WORK AT FRESCHE
Visit our Website and Apply Today: US ON: LinkedIn: Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Fresche Solutions provides the software, services, and expertise to modernize your IBM i applications. We can help you extend the life of your business-critical systems while reducing costs and improving performance.
